Leaked documents suggest the European Commission will shortly publish revised guidance on the Unfair Commercial Practices Directive (“UCPD”). The guidance is expected as part of a package of measures to support e-commerce in the European Union. Nick Johnson reports.
A consumer was unable to find an Argos outlet with stock of a promoted laptop. The ensuing ASA investigation focused on whether Argos had made suitable arrangements to satisfy anticipated demand. Daisy Jones reports.
As marketers are alerted to the exciting possibilities of cutting edge “hidden display technology,” Georgina Graham sounds a data protection warning.
A Competition and Markets Authority investigation found that between 2014 and 2015 Total SEO & Marketing Ltd, a search engine optimisation and online marketing company, wrote over 800 fake reviews for 86 businesses that appeared on 26 websites. Ben Dunham reports.
A seemingly objective article on the “Nylon” site about L&T’s new range was in fact paid for by the US chain, as were Instagram postings by 50 fashion “influencers” wearing a Design Lab dress. Barney Sich reports on the consequences.
“Brand new Astras from £9995” said radio commercial references between 15 and 30 September 2015. But a potential customer contacted the dealer on 29 September and was told the offer had ended. Chloe Dumoulin-Richet reports.
Ensuring comparative claims in ads are verifiable is vital. CAP has published new guidance on the what, when and how of verifiability in this context. For example, how should supporting evidence be referenced? Jude King reports.
Not for the first time, a campaigning politician has demonstrated worrying ignorance of basic rules governing telephone marketing and literally paid the price. Stephen Groom reports on a £5,000 fine imposed on David Lammy MP.
A summer 2015 study found that mobile media users spent 89% of their time on mobile apps. But a recent study by the ICO of 21 popular apps showed there was “room for improvement” when it came to privacy. Eleanor Locke reports on a recent blogpost from the ICO.
In September 2013 the UK’s data watchdog published its first “Direct Marketing Guidance.” This upset the direct marketing fraternity with stricter approaches in various areas. Now an updated version has appeared. What are the key changes? Georgina Graham reports.
A poster outside Paddington station was headlined “Great Western Railway-the railway belongs to the region it serves.” Four complainants to the ASA alleged this misleadingly implied GWR was publicly owned. What was the ASA’s decision? Chloe Deng reports.
Online ads for “ECO acupressure mats” claimed they “helped to relieve stress, reduce headache and back pain and improve circulation.” On what basis could the ASA have jurisdiction over a Latvian website? Daisy Jones reports.
