ASA investigates Opodo flight prices
Online travel agent Opodo quoted prices for flights that included a pre-applied discount which was only available using pre-pay Visa card Entropay. Was this misleading? Jude King reports.
All Articles in Consumer protection
CMA probes cloud consumer services
Cloud storage is used by growing numbers of UK consumers to store photographs, music and documents. Following complaints, the Competition and Markets Authority has launched an investigation into whether service providers are in breach of consumer laws. Ben Dunham investigates.
Did US-style native ad disclosures work for Dylon ad on BuzzFeed?
“14 Laundry Fails we’ve all experienced” was the headline, then appeared “Brand Publisher” and a Dylon logo, but the style was of a BuzzFeed editorial. Was the ad obviously identifiable as such? Stephen Groom reports on the ASA decision.
Was Heathrow Express really every 15 minutes?
“Heathrow to Central London in 15 minutes, every 15 minutes” said the Heathrow Express website. The advertiser said this was their “core message.” But was it misleading? Chloe Deng reports on the ASA finding after a complaint was received.
Ads suggesting Mexican soda was made from apples cause furore
Mexicans love sugary soda drinks. One soda, Sidral Mundet, contains 60 grams of sugar per 600 gram bottle, but it was the apple content that came to the fore in complaints over Coca Cola’s ads for it. Chloe Dumoulin-Richet reports.
ASA activates Prioritisation Principles
They were trailed in February 2015 and now, under the headline “Tackling the issues that matter the most,” the UK’s main advertising regulator has announced their introduction. What exactly are they and what are their practical impacts? Jude King explains.
Weight loss programme ad control changes
In response to industry representations and following a full public consultation, the Committee of Advertising Practice has announced immediate changes to the CAP Code to allow greater freedom to advertise responsible weight loss programmes. Chloe Deng reports.
Face Forward 2016: What will be the key marketing law milestones of the year to come?
At Osborne Clarke’s 17th “Look Back, Face Forward” marketing law forum on 2 December 2015, Jude King and Stephen Groom made their predictions. Catch their slides here.
ICO crackdown on list brokers
As part of its campaign against nuisance callers, the ICO is writing to over 1,000 companies who buy and sell people’s names and numbers. They will be invited to explain how they comply with data protection laws. Thomas Spanyol reports.
ICO on the spamming warpath again
The UK data privacy watchdog has taken further enforcement action against nuisance texters, this time issuing penalties totalling £250,000 in quick succession against “UKMS Money Solutions” among others. George Garrard reports
“Don’t think you won’t have to register,” says Information Commissioner
In his last keynote at Osborne Clarke’s annual marketing law forum before stepping down next summer, ICO head Christopher Graham made his thoughts clear on life for UK marketers after EU data protection law reforms come into force. Stephen Groom reports.
Duesseldorf court finds “Einhorn” condom claims misleading
The challenged pack promised “1 package, containing 7 pieces, equivalent to up to 21 orgasms.” Competitor Fair Squared filed for an interim injunction, alleging this was misleading. Stephan Bahner of Osborne Clarke Cologne reports on the court’s decision.
