All Articles in Consumer protection
FTC acts on L’Oreal anti-ageing claims
US campaigns claimed Lancome Genifique and Paris Youth Code products were clinically proven to provide ant-ageing benefits by targeting users’ genes. L’Oreal has now agreed to settle US Federal Trade Commission charges of deceptive advertising. Flick Fisher reports.
“Free” claims in apps and games: more regulator action
CAP top tips for affiliate marketers and PhonepayPlus pipe up too
Digital affiliates drive traffic to brands’ sites and earn a commission for each sale this generates. After various Advertising Standards Authority “Complaint upheld” findings in the sector, the Committee of Advertising Practice and PhonepayPlus have taken action. Anna Williams reports.
New principles for parcel deliveries
UK do not call list tested
Just how effective is the Telephone Preference Service in stopping unwanted marketing calls? Ofcom and privacy regulator ICO have published the results of research to help make enforcement action against nuisance callers easier. Ben Dunham reports.
Dramatic increase proposed in maximum fines for breach of ad laws
App developers watch out! German DPAs publish guidance
New guidance from Brussels on consumer rights directive
Dyson challenges Shark’s “America’s most recommended vacuum brand” claim
The “NAD,” the USA’s equivalent to the UK’s Advertising Standards Authority, has recently adjudicated on a case where consumer reviews were the basis for Euro-Pro’s contested claim. But did they provide adequate substantiation? Felicity Fisher reports.
Government “Midata” project response from energy
Is “superfood” a general food health claim?
