US campaigns claimed Lancome Genifique and Paris Youth Code products were clinically proven to provide ant-ageing benefits by targeting users’ genes. L’Oreal has now agreed to settle US Federal Trade Commission charges of deceptive advertising. Flick Fisher reports.
Digital affiliates drive traffic to brands’ sites and earn a commission for each sale this generates. After various Advertising Standards Authority “Complaint upheld” findings in the sector, the Committee of Advertising Practice and PhonepayPlus have taken action. Anna Williams reports.
Just how effective is the Telephone Preference Service in stopping unwanted marketing calls? Ofcom and privacy regulator ICO have published the results of research to help make enforcement action against nuisance callers easier. Ben Dunham reports.
The “NAD,” the USA’s equivalent to the UK’s Advertising Standards Authority, has recently adjudicated on a case where consumer reviews were the basis for Euro-Pro’s contested claim. But did they provide adequate substantiation? Felicity Fisher reports.
Dismissing claims that it puts France on a collision course with relevant EU Directives, Paris legislators have introduced significant changes to laws affecting promotional prize draws and competitions. Osborne Clarke Paris’s Claire Bouchenard and Isabelle do Rego report.
