Something smells off: ASA ruling on misleading perfume prices
The ASA has considered whether a price claim on a perfume sample was misleading and the use of a “from” price. Aisling Farley reports.
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Keeping track: the ICO's regulation of online advertising tracking
The article explores the ICO’s 2025 online tracking strategy. Tamara Quinn and Anna Matsiienko report.
Ringing in the changes: updated guidance on presenting mid-contract price rises in telecoms ads
Four the record: ISBA & IMTB’s Influencer Marketing Code hits version 4
ASA’s active monitoring and strict approach to food supplement claims: five takeaways
Key takeaways for food manufacturers following a recent increase in ASA action against food supplement claims, Stefanie Lo reports.
KeyForHer food supplements: key reminders for claims targeted at those experiencing menopause
ASA rules against a food supplement manufacturer’s exaggerated re-wording of an authorised claim, Stefanie Lo reports.
Tonic health told to dump their denigrating comparative advertising
Unlocking creative power: IPA and ISBA shape the future of advertising
The IPA and ISBA set out their 12 guiding principles on how advertisers and agencies should utilise generative AI. Rhiana Mandair reports.
Sobering news: new rules and guidance announced on alcohol alternatives
CAP has announced new rules and guidance on the advertising of alcohol alternative products. Gregory Barton reports.
UK government plans to stub out underage smoking and vaping
UK government has published its response to its “Creating a smokefree generation and tackling youth vaping” consultation, new legislation to follow. Greg Barton and Samantha Rooney report
Gambling sponsorship of sport: where are we now and what’s coming?
Changes are on the horizon for gambling sponsorship of sport. Ben Nicholson reports.
Sleepwalking on ad transparency: ASA’s wake-up call to Emma Mattress
The ASA has ruled against Emma Mattress for not making clear the commercial intent of its ads. Rebecca Heptonstall reports.
