The ASA has ruled that savings claims on Nectar Sleep’s website were misleading, finding that the ad implied consumers could save up to 65% against Nectar Sleep’s usual selling prices when the claimed savings were in fact based on a comparison with an average of selected competitors’ prices.
The High Court has refused the CMA’s application for an enforcement order that would have required Emma Sleep to adhere to a 1:2 “fixed volume requirement” in relation to its use of reference pricing.
The UK government plans to consult on making misleading discount practices automatically prohibited under the Digital Markets, Competition and Consumers Act 2024, while the CMA has escalated its drip pricing enforcement.
The ASA finds harmful gender stereotype in a DIY ad.
The International Chamber of Commerce has released a guide for marketers on how AI applies to its Advertising and Marketing Communications Code.
ASA-commissioned research finds that consumers struggle to distinguish influencer ads from organic social media content and want clear, prominent disclosure labels. Labels such as “Commission Paid”, “Paid Partnership” and “Ad” were seen as the most effective.
CAP publishes an article explaining the ASA’s remit in relation to cross-border ads.
The CMA provides clarification on supply chain responsibility when making environmental claims in new guidance supplementing the Green Claims Code and sector-specific guidance on making green claims about fashion products.
The ASA publishes final guidance on the UK restrictions on the advertising of “less healthy” food and drink products on TV and the total ban on paid-for advertising of such products online, which came into effect on 5 January 2026.
The EU Regulation on transparency and targeting of political has been in effect from 10 October.
The ASA finds that a marketer had to inform consumers that a subscription was subject to a fixed term of 12 months at the start of their purchasing journey rather than just at the checkout.
Prime time to review misleading consumer journeys
