Something smells off: ASA ruling on misleading perfume prices
The ASA has considered whether a price claim on a perfume sample was misleading and the use of a “from” price. Aisling Farley reports.
All Articles in Direct marketing
ASA delivers its top tips to marketers of age-restricted ads
The ASA has given its top tips on how to ensure children are not exposed to age-restricted ads. Melissa Woodfield reports.
Sidemen slip-up: stars found failing to properly disclose an ad
The ASA highlights the importance of #ad disclosures in video content, and a useful tip on making use of age-restriction measures when advertising restricted products. Melissa Woodfield reports.
CMA is heating up on the green heating and insulation sector
The CMA publishes final advice for marketing green heating and insulation products, Emily Addleman reports.
ASA rules against unclear promotions
ProgressPlay’s new customer promotion: a misleading bet that left JeffBet users upset
The ASA has ruled against ProgressPlay t/a JeffBet after finding it did not make promotional eligibility requirements clear. Polly Hatcher and Ben Nicholson report.
ASA ruling proves strong enough to defeat ‘The Beast’: advert featuring Adebayo Akinfewa deemed likely to strongly appeal to under 18s
ASA upholds ruling on BetUK advert that Adebayo Akinfenwa (aka “The Beast”) was likely to be of strong appeal to under 18s. Ben Nicholson and Polly Hatcher report.
ASA’s growing AI capability
The ASA has reported on its increasing use of artificial intelligence in regulation of UK online advertising, Emily Addleman reports.
Following the digital trail: ASA’s investigation into the supplier pathway of irresponsible online ads
The ASA begins groundbreaking initiatives to reshape online advertising regulation, targeting inappropriate ads in order to safeguard vulnerable audiences and enhance transparency. Bryana Daniels reports.
I’m not with the band: ASA reminds festival not to offer prizes it cannot guarantee
Cutting down: ASA pulls the scalpel out on surgery ads from abroad
AI’s clever ‘dose’ of prescription ad compliance
AI is playing a key role in combatting non-compliant ads for the ASA, Bryana Daniels reports.
