Direct marketing Archives

Recent ASA decisions on CBD advertising give timely reminders for companies selling CBD products

Written by Charlie Hennig Katrina Anderson on 16 Nov 2022

What happened: ASA has recently published two rulings, see here and here, that provide reminders on advertising cannabidiol (CBD) products. Both rulings involved the ASA receiving complaints from the European…
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Gambling and lottery ads featuring football stars won’t score with the ASA

Written by Amelia Hodder Ben Nicholson on 20 Oct 2022

Who: The Advertising Standards Authority (ASA) and the Committee of Advertising Practice (CAP) Where: United Kingdom When: 1 October 2022 Law stated as at: 10 October 2022 What happened: New…
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Ensure that your QR Code complies with the CAP Code

Written by Georgie Taylor on 20 Oct 2022

Who:The Advertising Standards Authority (ASA) Where: United Kingdom When: 8 September 2022 Law stated as at: 10 October 2022 What happened: The use of quick response (QR) codes within marketing…
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Kellogg’s challenge to HFSS rules fails

Written by Charlie Hennig Katrina Anderson on 17 Aug 2022

Who: Kellogg Marketing and Sales Company (UK) Limited (Kellogg’s) and The Secretary of State for Health and Social Care (the government) Where: United Kingdom When: 4 July 2022 Law stated…
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Trailfinders’ ad found to mislead holidaymakers

Written by Octavia Taylor on 20 Jul 2022

Who: The Advertising Standards Authority (ASA) and Trailfinders Ltd (Trailfinders) Where: United Kingdom When: 15 June 2022 Law stated as at: 8 July 2022 What happened: A brochure for Trailfinders…
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ASA rules PrettyLittleThing ad objectifies model

Written by Lucy Turner Ahlaam Said on 20 Jul 2022

Who: The Advertising Standards Authority (ASA) and Prettylittlething.com Ltd trading as Prettylittlething.com (PLT) Where: United Kingdom When: 22 June 2022 Law stated as at: 29 June 2022 What happened: The…
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Tesco Mobile ads deemed too rude

Written by Octavia Taylor on 14 Jun 2022

Who: The Advertising Standards Authority(ASA) and Tesco Mobile Ltd (Tesco Mobile) Where: United Kingdom When: 11 May 2022 Law stated as at: 27 May 2022 What happened: Three national newspaper…
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ASA deems Cadbury advert misleading

Written by Holly Baker on 14 Jun 2022

Media & IP Who: The Advertising Standards Authority (ASA) and Mondelez UK Ltd t/a Cadbury (Cadbury) Where: United Kingdom When: 27 April 2022 Law stated as at: 26 May 2022…
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The ASA isn’t being cryptic about cryptocurrency

Written by Rebecca Chui Paul Anning Anna Williams on 18 May 2022

Who: The Advertising Standards Authority (ASA) Where: United Kingdom When: 10 March 2022 Law stated as at: 8 April 2022 What happened: The ASA issued an enforcement notice to more…
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Millions of “frustrating and intrusive” nuisance messages result in fines totalling £495,000 for well-known companies

Written by Dan Charie Lucy Price on 18 May 2022

Who: Information Commissioner’s Office (ICO), We Buy Any Car Limited (WBAC), SportsDirect.com, Retail Limited (SportsDirect) and Saga Services Limited and Saga Personal Finance Limited (Saga) Where: United Kingdom When: 15…
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Pret a Manger in hot water after ASA advises a rethink on subscription ads

Written by TK Spiff on 18 May 2022

Who: The Advertising Standards Authority (ASA) and Pret a Manger Where: United Kingdom When: 21 December 2021 Law stated as at: 13 December 2021 What happened: The UK’s advertising regulator…
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New Environmental Claims Guidance from CAP, BCAP and the European Commission

Written by Gabriella Thornton on 18 May 2022

Who: The Advertising Standards Authority (ASA), Committee of Advertising Practice (CAP), Broadcast Committee of Advertising Practice (BCAP) and the European Commission. Where: England and Wales, EU When: 9 December 2021…
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All Articles in Direct marketing

Kellogg’s challenge to HFSS rules fails

Trailfinders’ ad found to mislead holidaymakers

ASA rules PrettyLittleThing ad objectifies model

Tesco Mobile ads deemed too rude

ASA deems Cadbury advert misleading

The ASA isn’t being cryptic about cryptocurrency

Millions of “frustrating and intrusive” nuisance messages result in fines totalling £495,000 for well-known companies

Pret a Manger in hot water after ASA advises a rethink on subscription ads

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