The ASA held marketers accountable for unauthorised e-cigarette adverts placed by third-party aggregators, stressing businesses’ responsibility for third-party advertising compliance and prompt ASA responses. Aisling Farley and Shivali Sharma report.
The ASA, MHRA and GPhC issue a reminder to advertisers on the rules around promoting weight-loss prescription-only medicines. Melissa Woodfield reports.
The minister for public health, Ashley Dalton MP, confirms the government’s view that pure brand advertising is not in scope of the incoming advertising restrictions on less healthy foods, Gregory Barton reports.
CAP and BCAP codes have been amended following the UCPs provisions in the DMCCA coming into force on 6 April 2025. Josephine O’Dowd reports.
The ASA has considered whether a price claim on a perfume sample was misleading and the use of a “from” price. Aisling Farley reports.
The ASA has given its top tips on how to ensure children are not exposed to age-restricted ads. Melissa Woodfield reports.
The ASA highlights the importance of #ad disclosures in video content, and a useful tip on making use of age-restriction measures when advertising restricted products. Melissa Woodfield reports.
The CMA publishes final advice for marketing green heating and insulation products, Emily Addleman reports.
The ASA has ruled against ProgressPlay t/a JeffBet after finding it did not make promotional eligibility requirements clear. Polly Hatcher and Ben Nicholson report.
ASA upholds ruling on BetUK advert that Adebayo Akinfenwa (aka “The Beast”) was likely to be of strong appeal to under 18s. Ben Nicholson and Polly Hatcher report.
The ASA has reported on its increasing use of artificial intelligence in regulation of UK online advertising, Emily Addleman reports.
