Direct marketing Archives

Dutch snack bars’ “100% Sustainable” claim Deemed unsustainable

Written by Sophie den Held on 10 Dec 2019

Who: Kwalitaria Franchise Friendly Concepts (FFC Franchise B.V.) and Dutch Advertising Code Authority (SRC) Where: The Netherlands When: 4 July 2019 Law stated as at: 3 December 2019 What happened:…
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Processing personal data: identifying a legal basis under the GDPR

Written by Johanna Klingen on 10 Dec 2019

Who: European Data Protection Board (EDPB) Where: European Union When: 8 October 2019 Law stated as at: 28 November 2019 What happened: The EDPB has stressed the importance of identifying…
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Sunday Riley escapes fines for posting fake reviews

Written by Chloe Deng on 10 Dec 2019

Who: Federal Trade Commission (FTC) and Sunday Riley Skincare LLC Where: United States When: 22 October 2019 Law stated as at: 1 November 2019 What happened: The FTC discovered that…
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No ePrivacy Regulation before 2020

Written by Chloe Deng on 10 Dec 2019

Who: Council of the European Union Where: European Union When: 27 November 2019 Law stated as at: 3 December 2019 What happened: The ePrivacy Regulation, which is intended to replace…
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It’s just emojions misleading us over [laughing tears of joy face]?

Written by Chloe Deng on 02 Sep 2019

Who: The Advertising Standards Authority (ASA) Where: United Kingdom When: 31 July 2019 Law stated as at: 5 August 2019 What happened: The ASA has released a new guidance note…
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Q: When, will I, will I be famous? A: When you have 30,000 Instagram followers.

Written by Matthew White Chloe Deng on 30 Aug 2019

Who: The Advertising Standards Authority (ASA) and Sanofi UK (Sanofi) with ‘ThisMamaLife’ Where: United Kingdom When: 3 July 2019 Law stated as at: 5 August 2019 What happened: In February…
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ITV and ASA couple up to give contestants advice on social media ads

Written by TK Spiff on 30 Aug 2019

Who: The Advertising Standards Authority (ASA) and ITV plc (ITV) Where: United Kingdom When: 30 July 2019 Law stated as at: 25 July 2019 What happened: ITV and the ASA…
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Third party GDPR assurances are no defence: ICO issues fine for calling TPS registered lines

Written by James Robertson on 04 Jul 2019

Who: Information Commissioner’s Office, Telephone Preference Service and Smart Home Protection Ltd Where: United Kingdom When: 13 June 2019 Law stated as at: 21 June 2019 What happened: A small…
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CAP bans harmful gender stereotyping in ads

Written by TK Spiff on 04 Jul 2019

Who: The Advertising Standards Authority (ASA) and Committee of Advertising Practice (CAP) Where: United Kingdom When: 20 June 2019 Law stated as at: 14 June 2019 What happened: Back in…
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ASA asks advertisers how they measure up

Written by Matthew White on 04 Jul 2019

Who: Advertising Standards Agency (ASA) Where: United Kingdom When: 09 June 2019 Law stated as at: 21 June 2019 What happened: The ASA has issued an online advice note reminding…
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Advocate General opinion in Planet49 indicates that cookie consent must be active and separate in an online lottery

Written by Daisy Jones on 04 Jul 2019

Who: Advocate General Szpunar (the AG), Planet49 GmbH (Planet49) Where: EU When: 21 March 2019 Law stated as at: 30 April 2019 What happened: This German case, which was referred…
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TfL trims the fat with revised advertising policy

Written by John Jackson on 26 Apr 2019

Who: Transport for London (TfL ) and Farmdrop Limited (Farmdrop) Where: United Kingdom When: March 2019 Law stated as at: 29 March 2019 What happened Farmdrop, an online farm-to-table food…
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All Articles in Direct marketing

Dutch snack bars’ “100% Sustainable” claim Deemed unsustainable

Processing personal data: identifying a legal basis under the GDPR

Sunday Riley escapes fines for posting fake reviews

No ePrivacy Regulation before 2020

Third party GDPR assurances are no defence: ICO issues fine for calling TPS registered lines

ASA asks advertisers how they measure up

Advocate General opinion in Planet49 indicates that cookie consent must be active and separate in an online lottery

TfL trims the fat with revised advertising policy

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