All Articles in Direct marketing
ICO clamps down on marketing masquerading as market research
Recent enforcement action against Change and Save Ltd is just one in a long list of examples of the ICO’s tough approach to unlawful direct marketing. Georgina Graham reports.
Brazil enacts new ambush marketing laws
With the Rio Olympics opening ceremony now less than a month away, new ambush marketing laws have been passed into law by Brazilian legislators. Chloe Dumoulin-Richet reports.
ICO imposes £180,000 and £250,000 fines on telemarketers
The UK data regulator continues its enforcement campaign against nuisance callers, this time with substantial fines imposed on Advanced VOIP Solutions Ltd and Check Point Claims. Chloe Dumoulin-Richet reports.
Cloud storage service providers under the microscope
Following some negative reports from consumers, the Competition and Markets Authority has reviewed the cloud storage services sector for compliance with consumer protection laws. Georgina Graham reports.
France launches new “do not call” list
The BLOCTEL list has been launched in France. Users can register their landline or mobile numbers to not receive marketing calls. How does this differ from the Pacitel list introduced in 2011? Vincent le Bars of Osborne Clarke Paris reports.
German court considers emails and customer satisfaction surveys
Can customers’ email addresses be used for satisfaction surveys without prior consent? Stephan Bahner of Osborne Clarke Cologne reports.
ICO fines “Better for the country” Brexit body £50,000
“Leave.eu” sent 500,000 spam texts to UK mobile users urging a referendum “Leave” vote. ICO said the recipients gave no prior consent and imposed a substantial fine. The organisation says it will appeal. Jude King reports.
Ofcom launches new mobile nuisance call opt-out
The UK’s “do not call” list enabling users to opt out of nuisance calls is available for mobile as well as landline numbers. Now Ofcom has acted to raise awareness of this and increase mobile registrations. Chloe Dumoulin-Richet reports.
Direct marketing opt-in threat in Digital Economy Bill
The recent Queen’s Speech was criticised as lightweight. But lurking within was a harbinger of potential doom for the UK’s marketers in the form of a threat of an opt-in regime for cold calls. Georgina Graham reports.
Compulsory number display for DM calls
The latest version of the Privacy and Electronic Communications Regulations is now in force and with it a requirement that all live direct marketing callers display the number they are calling from. Mike Ahyow reports.
Revised EC guidance on unfair commercial practices directive
Leaked documents suggest the European Commission will shortly publish revised guidance on the Unfair Commercial Practices Directive (“UCPD”). The guidance is expected as part of a package of measures to support e-commerce in the European Union. Nick Johnson reports.
