All Articles in Direct marketing
Consumer Rights Act receives Royal Assent
The Consumer Rights Act 2015 has been passed and will mostly be coming into force on 1 October 2015. Does it implement an EU Directive and what are the key provisions of which marketers should be aware? Ruth Hennessy reports.
Amazon Prime free trial offer probed by ASA
A mailing to Amazon account holders offered a 30 DAY FREE TRIAL of its Prime service. Small text in a covering letter said “Paid subscription starts automatically after free trial unless cancelled”. Was this clear enough? George Garrard reports.
Easter to see scrapping of “substantial damage” threshold
From 6 April 2015, the ICO can fine nuisance marketers up to £500,000 without establishing likely substantial damage or substantial distress, but what types of marketing will this extend to and what must ICO still establish? Stephen Groom reports.
ASA decides if Hexpress Healthcare’s use of green tick and “PharmCheck/Know your pharmacy” was misleading
The euroclinix healthcare website featured a logo with a green tick and “PharmaCheck Know your pharmacy” linked to information about the General Pharmaceutical Council and euroclinix’s owner Hexpress. Misleading? Fiona Schneider reports.
6 April 2015 sign-off likely for end to substantial damage or distress nuisance marketing threshold
It now seems probable that the threshold for six figure penalties to be issued for breaches of privacy and electronic communications laws will be lowered dramatically very soon. But will the change extend to emails and cookies? Stephen Groom reports.
Nuisance callers Kwik Fix Plumbers called out by ICO
After 214 complaints to ICO and the “do not call” list administrator the Telephone Preference Service, enforcement action was taken over cold calls to often vulnerable consumers despite their numbers being on the TPS list. Fiona Schneider reports.
Consumer Protection Partnership reports on enforcement priorities for 2015
The “CPP” was formed in 2012 and includes the CMA, the FCA and Trading Standards. Its new strategic priorities report identifies detrimental marcoms practices that will be on enforcers’ hit lists in the year ahead. Stephen Groom reports.
£50,000 ICO cold calling penalty on Amber UPVC Fabrications upheld
The First Tier Tribunal heard another appeal against a monetary penalty notice imposed by ICO for Privacy and Electronic Communications Regulations breaches. Was it ICO’s lucky day this time around? Ben Dunham reports.
Government nuisance call taskforce makes recommendations
Sting in tail of proposed lower threshold for nuisance call penalties
Big VAT changes for B2C supplies of e-services in the EU
