“Smart mirrors” and marketing: privacy concerns
As marketers are alerted to the exciting possibilities of cutting edge “hidden display technology,” Georgina Graham sounds a data protection warning.
All Articles in Direct marketing
New fundraising control regime takes shape
The October 2015 Etherington Report entitled “Fundraising for the future” recommended a new fundraising industry regulator and a new “Fundraising Preference Service.” Thomas Spanyol reports on progress since then and a British Red Cross initiative.
The ICO publishes updated direct marketing guidance
In September 2013 the UK’s data watchdog published its first “Direct Marketing Guidance.” This upset the direct marketing fraternity with stricter approaches in various areas. Now an updated version has appeared. What are the key changes? Georgina Graham reports.
Prodial Limited hit with £350,000 record fine by the ICO
Prodial After receiving over 1000 complaints of automated recorded message calls promoting payment protection insurance claims and an investigation revealing a “staggering” 46 million non-compliant calls, the Information Commissioner’s Office has imposed a record fine. Thomas Spanyol reports
German Federal Court of Justice rules auto-reply email illegal
A customer terminating his insurance by email got two auto replies. The second was triggered by his complaint to the insurer’s data protection officer about the first one. Stephan Bahner reports on the ensuing litigation.
UK Plc responds to EC Geo-blocking consultation
Stopping unjustified treatment of customers based on residence or nationality in terms of access and price is amongst key targets of the European Commission’s Digital Single Market Strategy. Daisy Jones reports on the UK government’s response to the Commission’s geo-blocking consultation.
Compulsory calling line i.d. on its way
In the latest round of the regulatory onslaught against nuisance marketing and silent/abandoned calls, the DCMS is consulting on a change to the Privacy and Electronic Communications (EC Directive) Regulations 2003 making “CLI” compulsory. Jamie Heatly reports.
EU data protection law reforms in twenty bullets
Following the surprise, pre-Christmas announcement that EU data protection reforms were at last close to being finalised, what are twenty of the most important changes? Stephen Groom summarises.
Face Forward 2016: What will be the key marketing law milestones of the year to come?
At Osborne Clarke’s 17th “Look Back, Face Forward” marketing law forum on 2 December 2015, Jude King and Stephen Groom made their predictions. Catch their slides here.
ICO crackdown on list brokers
As part of its campaign against nuisance callers, the ICO is writing to over 1,000 companies who buy and sell people’s names and numbers. They will be invited to explain how they comply with data protection laws. Thomas Spanyol reports.
ICO on the spamming warpath again
The UK data privacy watchdog has taken further enforcement action against nuisance texters, this time issuing penalties totalling £250,000 in quick succession against “UKMS Money Solutions” among others. George Garrard reports
California court resurrects unauthorised tracking claims against Google
Now the subject of UK litigation involving claimants Judith Vidal Hall & others, difficulties faced by Google after employees developed a “workaround” that thwarted “do not track” software have revived in the US. Sara McDiamond reports.
