All Articles in Direct marketing
New Guidance on alcohol promotions
ICO raids call centre
ICO publishes draft privacy seal scheme
DMA publishes new Code
EC highlights discrimination risks
“Free” claims in apps and games: more regulator action
Financial Conduct Authority consults on social media comms guidance
Increasingly, financial services firms are using social platforms for customer communications and financial promotions. The FCA is consulting on draft guidance to clarify its regulatory approach in this area, with good and bad practice examples. Miah Ramanathan reports.
UK do not call list tested
Just how effective is the Telephone Preference Service in stopping unwanted marketing calls? Ofcom and privacy regulator ICO have published the results of research to help make enforcement action against nuisance callers easier. Ben Dunham reports.
Misleading marketer fails to spike trading standards’ guns
WMS Business Protection argued that Oldham Trading Standards couldn’t take further enforcement action against it over non-compliant marketing because WMS had moved out of Oldham. Good wheeze? Thomas Spanyol reports.
DMA clarifies ICO Direct Marketing Guidance
The Direct Marketing Association was not comfortable with elements of the UK data regulator’s September 2013 guidance for direct marketers on data protection law compliance. Now following discussions with ICO, the trade body has published clarification. Mark Smith reports.
Direct Marketing Commission gets tough
The “DMC” investigates complaints that Direct Marketing Association members have breached the DMA’s Direct Marketing Code of Practice. Ben Dunham reports on a recent DMC decision concerning nuisance caller Reactiv Media and its implications for their DMA membership.
