All Articles in Direct marketing
Privacy challenges of apps and beacons
The slides are available here.
Ofcom acts and consults on silent calls
New Guidance on alcohol promotions
ICO raids call centre
ICO publishes draft privacy seal scheme
DMA publishes new Code
EC highlights discrimination risks
“Free” claims in apps and games: more regulator action
Financial Conduct Authority consults on social media comms guidance
Increasingly, financial services firms are using social platforms for customer communications and financial promotions. The FCA is consulting on draft guidance to clarify its regulatory approach in this area, with good and bad practice examples. Miah Ramanathan reports.
UK do not call list tested
Just how effective is the Telephone Preference Service in stopping unwanted marketing calls? Ofcom and privacy regulator ICO have published the results of research to help make enforcement action against nuisance callers easier. Ben Dunham reports.
Misleading marketer fails to spike trading standards’ guns
WMS Business Protection argued that Oldham Trading Standards couldn’t take further enforcement action against it over non-compliant marketing because WMS had moved out of Oldham. Good wheeze? Thomas Spanyol reports.
