The Direct Marketing Association was not comfortable with elements of the UK data regulator’s September 2013 guidance for direct marketers on data protection law compliance. Now following discussions with ICO, the trade body has published clarification. Mark Smith reports.
The “DMC” investigates complaints that Direct Marketing Association members have breached the DMA’s Direct Marketing Code of Practice. Ben Dunham reports on a recent DMC decision concerning nuisance caller Reactiv Media and its implications for their DMA membership.
For the first time, judgment has been given in a fully argued case in which compensation was claimed for receipt of spam. Some key facts are still unclear, but Stephen Groom identifies lessons already clear for all websites with a registration procedure.
