Direct marketing Archives | Page 15 of 17

Trial offers with strings irk ASA
Written Osborne Clarke on 14 May 2013
Topic: Distance selling Who: The Advertising Standards Authority and Izef LLC t/a Powerprecisiontrials.com and Beyond Nutra Ltd t/a beyondraspberrykeytone.co.uk When: March 2013 Where: UK Law stated as at: 1 May…
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Record mis-selling fine
Written Osborne Clarke on 14 May 2013
Topic: Telemarketing Who: Ofgem Where: UK When: 3 May 2013 Law stated as at: 8 May 2013 What happened: Energy regulator Ofgem has imposed its largest ever fine of £10.5m…
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Excessive payment surcharges now banned
Written Osborne Clarke on 14 May 2013
Payment_surcharges_-_slides_for_marketinglaw.ppt
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“Do not call” landmark reached
Written Osborne Clarke on 09 Apr 2013
Topic: Telemarketing Who: ICO Where: UK When: 18 March 2013 Law stated as at: 4 April 2013 What happened: On 18 March 2013 the ICO issued a monetary penalty of…
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Ofcom reports dramatic spike in unwanted/silent call complaints
Written Osborne Clarke on 07 Mar 2013
Topic: Telemarketing Who: Ofcom Where: London When: February 2013 Law stated as at: 28 February 2013 What happened: Ofcom published the latest edition of its Telecoms Complaints Bulletin. This revealed…
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AWOL voucher causes Debenhams ASA grief
Written Osborne Clarke on 07 Mar 2013
Topic: Promotion marketing Who: Debenhams Retail plc (“Debenhams”), the Daily Mail and the Advertising Standards Authority (“ASA”) When: 20 February 2013 Where: UK Law stated as at: 7 March 2013…
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Direct marketers told what to do with new data laws
Written Osborne Clarke on 07 Mar 2013
Topic: Privacy Who: The UK Information Commissioner Where: Direct Marketing Association conference, London When: February 2013 Law stated as at: 8 February 2013 What happened: Christopher Graham, former Director General…
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Germany’s strict “consent for marketing” laws now fully in force
Written Osborne Clarke on 09 Oct 2012
A three year transition period allowed marketers by the Federal Data Protection Act 2009 has expired. Now there is no hiding place for German marketers when it comes to consent…
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New Experiential Marketing Code of Conduct
Written Osborne Clarke on 04 Apr 2012
The Institute of Promotional Marketing has published “The Experiential Marketing Code of Conduct.” Backed by such as the Incorporated Society of British Advertisers, the Marketing Agencies Association and Coca Cola,…
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First High Court verdict on meaning of “opted-in”
Written Osborne Clarke on 07 Sep 2011
Playup interactive gaming paid £1m for various sponsor benefits linked to the PFA’s “Player of the Month” etc awards. “Targeted marketing opportunities” for PlayUp included email and SMS to be…
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Did mass-mailing to 6000 nurses breach database right?
Written Osborne Clarke on 07 Sep 2011
For most mailing lists, qualifying for “database right” has been the best hope of protection from unauthorised use ever since copyright for lists was largely abolished. A recent case illustrates…
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Creeping clampdown by local authorities on traditional leafleting campaigns using the Clean Neighbourhood and Environment Act 2005
Written Osborne Clarke on 02 Aug 2011
The Manifesto Club campaigns against the ‘hyper-regulation’ of everyday life and seeks to protect right to leaflet as a key civic freedom. Francesca Weil and Judith Gordon study a report…
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All Articles in Direct marketing

Trial offers with strings irk ASA

Record mis-selling fine

Excessive payment surcharges now banned

“Do not call” landmark reached

Ofcom reports dramatic spike in unwanted/silent call complaints

AWOL voucher causes Debenhams ASA grief

Direct marketers told what to do with new data laws

Germany’s strict “consent for marketing” laws now fully in force

New Experiential Marketing Code of Conduct

First High Court verdict on meaning of “opted-in”

Did mass-mailing to 6000 nurses breach database right?

Creeping clampdown by local authorities on traditional leafleting campaigns using the Clean Neighbourhood and Environment Act 2005

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