All Articles in Direct marketing

A three year transition period allowed marketers by the Federal Data Protection Act 2009 has expired. Now there is no hiding place for German marketers when it comes to consent…

The Institute of Promotional Marketing has published “The Experiential Marketing Code of Conduct.” Backed by such as the Incorporated Society of British Advertisers, the Marketing Agencies Association and Coca Cola,…

The Manifesto Club campaigns against the ‘hyper-regulation’ of everyday life and seeks to protect right to leaflet as a key civic freedom. Francesca Weil and Judith Gordon study a report…

Following the substantially updated and revamped new edition of the CAP “UK Code of Non-broadcast Advertising, Sales Promotion and Direct Marketing,” effective from Wednesday 1 September 2010, the UK’s Direct…

In 2008 a review of Government data handling recommended the scrapping of the “Edited” version of the Electoral Roll which is sold to direct marketers. Now HM Govt. is consulting…