All Articles in Direct marketing

Following the substantially updated and revamped new edition of the CAP “UK Code of Non-broadcast Advertising, Sales Promotion and Direct Marketing,” effective from Wednesday 1 September 2010, the UK’s Direct…

In 2008 a review of Government data handling recommended the scrapping of the “Edited” version of the Electoral Roll which is sold to direct marketers. Now HM Govt. is consulting…

Still the only southern hemisphere state whose data protection laws have earnt the “adequate” accolade from the EC, Argentina is toughening up rules on what direct marketing has to say…

For years German direct marketers have enjoyed the “List Privilege”, allowing businesses to use certain customer data without their prior consent. But restrictions apply and these have been abused, leading…

Yet again payment protection insurance has been in the news for the wrong reasons. The Financial Services Authority has handed out another substantial fine for PPI phone selling techniques which…

“X-ray film. Please do not bend” screamed an envelope containing nothing of the kind but a financial services mailing instead. Did this breach the CAP Code? Surely a fine upstanding…

Recently there have been big increases in those registering with preference services to not receive marketing communications through various channels. What are the latest figures and what do these mean…

In three recent cases the ASA considered complaints that even before they were opened, mailings breached the CAP Code. Could a ‘Good news’ message on the front or a brown…

By popular demand, on 14 September 2006 the Direct Marketing Association is presenting an updated version of its practical, one day, hands-on look at buying external data for use in…

Who are the best and worst in Europe when it comes to enforcing digital marketing laws and what differences are there between state DM opt in/out systems? A recent unique…