Direct marketing Archives | Page 17 of 18 | marketinglaw

Alliance & Leicester plc fined £7m for mis-selling
Written Osborne Clarke on 03 Nov 2008
Yet again payment protection insurance has been in the news for the wrong reasons. The Financial Services Authority has handed out another substantial fine for PPI phone selling techniques which…
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Did Friends Provident mailing breach CAP Code?
Written Osborne Clarke on 07 May 2008
“X-ray film. Please do not bend” screamed an envelope containing nothing of the kind but a financial services mailing instead. Did this breach the CAP Code? Surely a fine upstanding…
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Customer list “not confidential” shock
Written by Anna Williams on 04 Feb 2008
Could Crowson Fabrics stop ex employees Rider and Stimson using Crowson’s customer list to help kick-start their new, rival business? Yes they could, but not for the reasons you might…
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Do not call/fax/mail list update
Written Osborne Clarke on 27 Apr 2007
Recently there have been big increases in those registering with preference services to not receive marketing communications through various channels. What are the latest figures and what do these mean…
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Outside the envelope falls outside the Code?
Written Osborne Clarke on 30 Sep 2006
In three recent cases the ASA considered complaints that even before they were opened, mailings breached the CAP Code. Could a ‘Good news’ message on the front or a brown…
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Buying your data interactive workshop
Written Osborne Clarke on 31 Aug 2006
By popular demand, on 14 September 2006 the Direct Marketing Association is presenting an updated version of its practical, one day, hands-on look at buying external data for use in…
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UK worst enforcer in Europe
Written Osborne Clarke on 31 Mar 2006
Who are the best and worst in Europe when it comes to enforcing digital marketing laws and what differences are there between state DM opt in/out systems? A recent unique…
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London Olympics protection latest etc.
Written Osborne Clarke on 30 Nov 2005
After protests from the marketing industry the London Olympics Bill has been amended. Will this make life easier for marketers? What about references to the FIFA World Cup? Marketinglaw’s editor…
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Electoral registration forms break the law says DMA
Written Osborne Clarke on 28 Sep 2004
Pre-ticked opt in-boxes never go down well with killjoy marketing lawyers, but this time it’s pre-ticked opt-outs that are causing the problem. For what’s getting the Direct Marketing Association in…
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OFT sues in Brussels
Written Osborne Clarke on 27 May 2004
When misleading marketing material arrived on UK doorsteps from a Belgian marketer, it thought the UK authorities would be powerless to act. But it reckoned without the Enterprise Act 2000,…
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Royal Mail bid to limit postcode address file use
Written Osborne Clarke on 26 Feb 2004
The Royal Mail is bound by statute to license ‘on reasonable terms’ the use of its database of 27 million postal address records and 1.7 million postcodes. In this recent…
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‘Safeway didn’t paralyse dog’ judgement
Written Osborne Clarke on 30 Jan 2004
The UK’s direct marketing industry held its breath: would a Plymouth court hold Safeway responsible for dachsund Muffin’s injuries sustained fetching an arriving door-drop? We report at Topic: Direct…
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