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Come September 2003, the UK’s leading marketing trade body will have a new code of practice. Seven years on from the last edition, there are big changes and a new…
By law, all those registering to vote must now be given a chance to opt-out of going on a version of the roll made available to marketers. But are the…
Promoters, distributors, fulfilment houses, agencies …. as more businesses become involved in the marketing and selling process, just who owns customer data is becoming an increasingly live issue. Topic:…
Direct marketing bodies will fight a rearguard action over new Electoral Roll marketing opt-out proposals. Topic: Direct Marketing Proposed New Law: Representation of the People (England and Wales) (Amendment)…
With these new lists, there will be no less than six different marketing preference services operating in the UK. Newsfeed Topic: Direct marketing Who: The Direct Marketing Association Where: …