All Articles in Direct marketing

Pre-ticked opt in-boxes never go down well with killjoy marketing lawyers, but this time it’s pre-ticked opt-outs that are causing the problem. For what’s getting the Direct Marketing Association in…

When misleading marketing material arrived on UK doorsteps from a Belgian marketer, it thought the UK authorities would be powerless to act. But it reckoned without the Enterprise Act 2000,…

The Royal Mail is bound by statute to license ‘on reasonable terms’ the use of its database of 27 million postal address records and 1.7 million postcodes. In this recent…

The UK’s direct marketing industry held its breath: would a Plymouth court hold Safeway responsible for dachsund Muffin’s injuries sustained fetching an arriving door-drop? We report at   Topic:  Direct…

It’s been another busy year for the UK’s leading marketing industry trade body, the Direct Marketing Association. We mine some nuggets out of their most recent annual report and accounts.…

The Government wants 30% of direct marketing/sales promotion material recycled or recovered by 2005. To help achieve this the Direct Marketing Association has reached an agreement with the DEFRA and…

Come September 2003, the UK’s leading marketing trade body will have a new code of practice. Seven years on from the last edition, there are big changes and a new…