CMA is heating up on the green heating and insulation sector
The CMA publishes final advice for marketing green heating and insulation products, Emily Addleman reports.
All Articles in Direct marketing
ASA rules against unclear promotions
ProgressPlay’s new customer promotion: a misleading bet that left JeffBet users upset
The ASA has ruled against ProgressPlay t/a JeffBet after finding it did not make promotional eligibility requirements clear. Polly Hatcher and Ben Nicholson report.
ASA ruling proves strong enough to defeat ‘The Beast’: advert featuring Adebayo Akinfewa deemed likely to strongly appeal to under 18s
ASA upholds ruling on BetUK advert that Adebayo Akinfenwa (aka “The Beast”) was likely to be of strong appeal to under 18s. Ben Nicholson and Polly Hatcher report.
ASA’s growing AI capability
The ASA has reported on its increasing use of artificial intelligence in regulation of UK online advertising, Emily Addleman reports.
Following the digital trail: ASA’s investigation into the supplier pathway of irresponsible online ads
The ASA begins groundbreaking initiatives to reshape online advertising regulation, targeting inappropriate ads in order to safeguard vulnerable audiences and enhance transparency. Bryana Daniels reports.
I’m not with the band: ASA reminds festival not to offer prizes it cannot guarantee
Cutting down: ASA pulls the scalpel out on surgery ads from abroad
AI’s clever ‘dose’ of prescription ad compliance
AI is playing a key role in combatting non-compliant ads for the ASA, Bryana Daniels reports.
Sobering news: new rules and guidance announced on alcohol alternatives
CAP has announced new rules and guidance on the advertising of alcohol alternative products. Gregory Barton reports.
EDPB gives its views on European Commission’s advertising and cookie pledge initiative
The EDPB responds to European Commission’s pledge initiative to simplify advertising and cookie choices, Melissa Woodfield reports.
UK government explores the current regulatory landscape for advertising to children
The UK government looks at the current advertising regulatory system in the UK with specific reference to advertising to children. Bryana Daniels and Josephine O’Dowd report.
