All Articles in Direct marketing
ASA asks advertisers how they measure up
Advocate General opinion in Planet49 indicates that cookie consent must be active and separate in an online lottery
TfL trims the fat with revised advertising policy
Fix up, look sharp: fears of electoral foul play if laws aren’t reformed
Who you gonna nuisance call? No-one!
Updated direct marketing guidance from the ICO?
Guidance for influencer advertising published
CAP has issued guidance to influencers on when their content needs to be labelled as advertising. Elliott Prentiss reports.
ICO’s first enforcement action under the GDPR
The ICO has issued its first enforcement notice under the GDPR against an online behavioural advertising company based in Canada. What happened? Daisy Jones reports.
Europe | ePrivacy Regulation update
e-Privacy Regulation regains momentum. Nick reports on the changes in the latest draft, including updates to cookies and soft opt-in.
Fundraising Preference Service launches
The ICO investigates the use of personal data in political campaigning
Following a rise in the use of digital advertising by political parties, the ICO announces an investigation into the practices adopted by the Conservative party. Peter Barratt reports.
