All Articles in Direct marketing
Guidance for influencer advertising published
CAP has issued guidance to influencers on when their content needs to be labelled as advertising. Elliott Prentiss reports.
ICO’s first enforcement action under the GDPR
The ICO has issued its first enforcement notice under the GDPR against an online behavioural advertising company based in Canada. What happened? Daisy Jones reports.
Europe | ePrivacy Regulation update
e-Privacy Regulation regains momentum. Nick reports on the changes in the latest draft, including updates to cookies and soft opt-in.
Fundraising Preference Service launches
The ICO investigates the use of personal data in political campaigning
Following a rise in the use of digital advertising by political parties, the ICO announces an investigation into the practices adopted by the Conservative party. Peter Barratt reports.
Commercial spots must comply with ARPP’s “Gambling” Recommendation
Two private individuals referred a new commercial spot broadcast by the French lottery operator (La Française des Jeux) to the ARPP’s Jury of Ethical Advertisement. The jury found that this “Escape Game Loto” did not comply with ARPP’s Gambling Recommendation. Margaux Hammer reports.
Digital Economy Act and the Direct Marketing Code
Government makes it easier to bring action against nuisance callers
Telephone Preference Service transfer from Ofcom to ICO. Daisy Jones reports.
ICO promotes virtues of transparency in building customer trust
Recent ICO enforcement action against two major charities highlights the importance the regulator places on transparency in building customer trust. What are the implications for other organisations aiming to unify customer privacy and business innovation? Jon Round reports.
Government clamps down on nuisance call directors
ICO clamps down on marketing masquerading as market research
Recent enforcement action against Change and Save Ltd is just one in a long list of examples of the ICO’s tough approach to unlawful direct marketing. Georgina Graham reports.
