All Articles in Direct marketing
The ICO investigates the use of personal data in political campaigning
Following a rise in the use of digital advertising by political parties, the ICO announces an investigation into the practices adopted by the Conservative party. Peter Barratt reports.
Commercial spots must comply with ARPP’s “Gambling” Recommendation
Two private individuals referred a new commercial spot broadcast by the French lottery operator (La Française des Jeux) to the ARPP’s Jury of Ethical Advertisement. The jury found that this “Escape Game Loto” did not comply with ARPP’s Gambling Recommendation. Margaux Hammer reports.
Digital Economy Act and the Direct Marketing Code
Government makes it easier to bring action against nuisance callers
Telephone Preference Service transfer from Ofcom to ICO. Daisy Jones reports.
ICO promotes virtues of transparency in building customer trust
Recent ICO enforcement action against two major charities highlights the importance the regulator places on transparency in building customer trust. What are the implications for other organisations aiming to unify customer privacy and business innovation? Jon Round reports.
Government clamps down on nuisance call directors
ICO clamps down on marketing masquerading as market research
Recent enforcement action against Change and Save Ltd is just one in a long list of examples of the ICO’s tough approach to unlawful direct marketing. Georgina Graham reports.
Brazil enacts new ambush marketing laws
With the Rio Olympics opening ceremony now less than a month away, new ambush marketing laws have been passed into law by Brazilian legislators. Chloe Dumoulin-Richet reports.
ICO imposes £180,000 and £250,000 fines on telemarketers
The UK data regulator continues its enforcement campaign against nuisance callers, this time with substantial fines imposed on Advanced VOIP Solutions Ltd and Check Point Claims. Chloe Dumoulin-Richet reports.
Cloud storage service providers under the microscope
Following some negative reports from consumers, the Competition and Markets Authority has reviewed the cloud storage services sector for compliance with consumer protection laws. Georgina Graham reports.
France launches new “do not call” list
The BLOCTEL list has been launched in France. Users can register their landline or mobile numbers to not receive marketing calls. How does this differ from the Pacitel list introduced in 2011? Vincent le Bars of Osborne Clarke Paris reports.
