German court considers emails and customer satisfaction surveys
Can customers’ email addresses be used for satisfaction surveys without prior consent? Stephan Bahner of Osborne Clarke Cologne reports.
All Articles in Direct marketing
ICO fines “Better for the country” Brexit body £50,000
“Leave.eu” sent 500,000 spam texts to UK mobile users urging a referendum “Leave” vote. ICO said the recipients gave no prior consent and imposed a substantial fine. The organisation says it will appeal. Jude King reports.
Ofcom launches new mobile nuisance call opt-out
The UK’s “do not call” list enabling users to opt out of nuisance calls is available for mobile as well as landline numbers. Now Ofcom has acted to raise awareness of this and increase mobile registrations. Chloe Dumoulin-Richet reports.
Direct marketing opt-in threat in Digital Economy Bill
The recent Queen’s Speech was criticised as lightweight. But lurking within was a harbinger of potential doom for the UK’s marketers in the form of a threat of an opt-in regime for cold calls. Georgina Graham reports.
Compulsory number display for DM calls
The latest version of the Privacy and Electronic Communications Regulations is now in force and with it a requirement that all live direct marketing callers display the number they are calling from. Mike Ahyow reports.
Revised EC guidance on unfair commercial practices directive
Leaked documents suggest the European Commission will shortly publish revised guidance on the Unfair Commercial Practices Directive (“UCPD”). The guidance is expected as part of a package of measures to support e-commerce in the European Union. Nick Johnson reports.
“Smart mirrors” and marketing: privacy concerns
As marketers are alerted to the exciting possibilities of cutting edge “hidden display technology,” Georgina Graham sounds a data protection warning.
New fundraising control regime takes shape
The October 2015 Etherington Report entitled “Fundraising for the future” recommended a new fundraising industry regulator and a new “Fundraising Preference Service.” Thomas Spanyol reports on progress since then and a British Red Cross initiative.
The ICO publishes updated direct marketing guidance
In September 2013 the UK’s data watchdog published its first “Direct Marketing Guidance.” This upset the direct marketing fraternity with stricter approaches in various areas. Now an updated version has appeared. What are the key changes? Georgina Graham reports.
Prodial Limited hit with £350,000 record fine by the ICO
Prodial After receiving over 1000 complaints of automated recorded message calls promoting payment protection insurance claims and an investigation revealing a “staggering” 46 million non-compliant calls, the Information Commissioner’s Office has imposed a record fine. Thomas Spanyol reports
German Federal Court of Justice rules auto-reply email illegal
A customer terminating his insurance by email got two auto replies. The second was triggered by his complaint to the insurer’s data protection officer about the first one. Stephan Bahner reports on the ensuing litigation.
UK Plc responds to EC Geo-blocking consultation
Stopping unjustified treatment of customers based on residence or nationality in terms of access and price is amongst key targets of the European Commission’s Digital Single Market Strategy. Daisy Jones reports on the UK government’s response to the Commission’s geo-blocking consultation.
