E commerce Archives | marketinglaw

ASA releases guidance on avoiding Covid-19 scams

Written by Verity Raeside on 06 May 2020

Who: The Advertising Standards Authority (ASA) Where: United Kingdom When: 24 March 2020 Law stated as at: 2 April 2020 What happened: Following its announcement that it will “act quick…
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Dutch snack bars’ “100% Sustainable” claim Deemed unsustainable

Written by Sophie den Held on 10 Dec 2019

Who: Kwalitaria Franchise Friendly Concepts (FFC Franchise B.V.) and Dutch Advertising Code Authority (SRC) Where: The Netherlands When: 4 July 2019 Law stated as at: 3 December 2019 What happened:…
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Recognition mission: children and online ads

Written by Charlotte Groom on 10 Dec 2019

Who: The Advertising Standards Authority (ASA) and Committee of Advertising Practice (CAP) Where: United Kingdom When: 24 October 2019 Law stated as at: 1 December 2019 What happened: On 24…
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£100,000 fine for sending “marketing” text messages when consent has been withdrawn

Written by Chloe Deng on 25 Oct 2019

Who: Information Commissioner’s Office (ICO) and EE Limited (EE) Where: UK When: June 2019 Law stated as at: 7 October 2019 What happened: EE sends text messages to its existing…
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ASA and CAP release Annual Report for 2018: More Impact Online!

Written by Chloe Deng on 04 Jul 2019

Who: The Advertising Standards Authority (ASA) and Committees of Advertising Practice (CAP) Where: United Kingdom When: 20 May 2019 Law stated as at: 26 June 2019 What happened: On 20…
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CMA continues to tackle fake online reviews

Written by Chloe Deng on 04 Jul 2019

Who: The Competition and Markets Authority (CMA) Where: United Kingdom When: 21 June 2019 Law stated as at: 26 June 2019 What happened: The CMA recently announced that it has…
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New proposals to “Blacklist” certain advertising practices and impose an obligation on review websites to conduct reasonable checks that reviewers used and paid for products

Written by Katrina Anderson on 04 Jul 2019

Who: European Union Where: EU When: The new law is expected to come into force in early 2022 Law stated as at: 3 May 2019 What happened: The EU is…
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We’re all going on a fairer holiday

Written by James Salisbury on 25 Mar 2019

Who: The Competition and Markets Authority (CMA) Where: United Kingdom When: 26 February 2019 Law stated as at: 14 March 2019 What happened: On 26 February 2019, the CMA issued…
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Invicta’s fails to deliver on its promises

Written by Barry Breedijk on 25 Mar 2019

Who: Invicta Watch Europe (Invicta) and Bol.com (Bol) and the Dutch Advertising Code Committee (ACC). Where: The Netherlands When: 31 January 2019 Law stated as at: 28 February 2019 What…
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What fate do the stars (***) hold for Booking.com?

Written by Sophie den Held on 18 Mar 2019

Who: Booking.com B.V. (Booking.com), Publieke Innovatie B.V. (Hotelstars) and the Dutch Advertising Code Committee (ACC) Where: The Netherlands When: 6 December 2018 Law stated as at: 31 January 2019 What…
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CAP issues enforcement notice after recent faux (fur) pas by advertisers

Written by Elliott Prentiss on 18 Mar 2019

Who: Committee of Advertising Practice (“CAP”) Where: United Kingdom When: 17 January 2019 Law stated as at: 29 January 2019 What happened: On 17 January 2019, CAP issued an “Enforcement…
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Europe | ePrivacy Regulation update

Written by Nick Johnson on 27 Nov 2018

e-Privacy Regulation regains momentum. Nick reports on the changes in the latest draft, including updates to cookies and soft opt-in.
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