All Articles in E commerce

Internet service provider AOL recently bemoaned the lack of any spammer prosecutions in the UK. Others have demanded the scrapping of the present ‘B2B exemption’ from the ‘opt-in’ rule for…

Ever since Google’s launch of its service selling trademarks as key words to trigger ads in online search results, it has been fighting off litigation by owners of the brands…

It looked like ‘win win’ for the leading search engine’s targeted ad service, AdSense, but it has recently had to sue over alleged abuse of the scheme.   table border=0…

Various legal regulations impact on identifying the sender of a marketing email, but the CAP code also applies and the Advertising Standards Authority has reached an important verdict for those…

Only six months since the new email marketing regulations arrived, the ICO issues the third edition of its guidance on how to comply. New help on viral marketing, email appending,…

Search engine marketing and sponsored links are a big growth area in digital marketing. But after this decision, presenting search results will need much greater care.   Topic: Digital marketing Who: Freeserve plc Where: The…

Since December 2003, the US legal regime for unsolicited commercial email has been opt-out. The law obliged the FTC to investigate introducing a statutory ‘do not email’ list.   Topic: Digital…

As the UK’s digital marketing industry wrestles with new regulations in force since last December, the Information Commission is taking a remarkably flexible view on compliance.   Topic: Digital marketing Who: The Office…

Europe’s information commissioners have produced an “Opinion” on the interpretation of new digital marketing regulations. Enlightenment or more confusion?   Topic: Digital marketing Who: The “Article 29 Data Protection Working Party” Where: Brussels When: February 2004 What happened: The…

A robust Court of Appeal judgement has given Reed Business’s TotalJobs.com the green light for use of Reed Employment’s REED brand in site/pop-up ad links. Why? Because “significant deception” was…

With EU member states busy implementing a directive requiring opt-in for most unsolicited commercial email, the US looks like opting for ‘opt-out’ across all 51 States.   Topic: Digital marketing Who: The US…

What are ‘similar products or services’, what are ‘negotiations for a sale’, what is an ‘individual subscriber’, what about legacy lists? – are there answers in this “Guidance” to these…