Now you see me, now you don't: prices advertised lower, charged higher
The ASA rules that dynamic pricing and use of third party data are not reasons to excuse LoveHolidays for displaying out-of-date and inaccurate prices.
All Articles in ecommerce
Fast Flowers fiasco: ASA ruling on misleading delivery claims
The ASA ruled that MyFlowers’ ads were misleading by implying that same-day delivery was available nationwide when it was limited to London.
Cut the waffle: no unauthorised food health claims and no HCP endorsements
CAP reiterates that health claims for foods are only permitted if they are authorised, with recent ASA rulings underscoring the point.
CAP's guide to genuine 'before and after' advertising
CAP provides advice on complying with the advertising rules when making “before and after” claims in ads.
Drug-themed shoes ad: when creativity meets responsibility
The ASA finds an ad for shoes irresponsible and likely to cause serious and widespread offence on the grounds that it condoned and encouraged drug use by including syringe, pill emojis, language mimicking medical advice and a reference to side effects.
Not fair enough: unfair terms and conditions lead to fine
A gambling operator has been fined in relation to its unfair contract terms. Ben Nicholson reports.
ASA challenges retailers falsely claiming UK presence
ASA finds ads misleading for implying that advertisers based overseas were based in the UK and omitting the marketers’ geographical addresses.
Henry's Boots gets the boot
The ASA has ruled against Henry’s Boots’ use of AI-generated ads which were held to be misleading. Josephine O’Dowd reports.
ASA and CAP 2024 annual report: enhancing ad monitoring with AI
The ASA and CAP’s 2024 annual report highlights significant enhancements in ad monitoring using AI. Millie Bird reports.
IAB UK’s interactive insights on advertising trends leading to 2030
IAB UK publishes a report exploring advertising and marketing trends in the lead up to 2030 and beyond. Louisa Morrison and Anna Matsiienko report.
ASA studies in-app ads that harmfully objectify women
ASA publishes report on in-app ads that harmfully objectify women, which finds that ads for apps that allow sexual content may, in reflecting the sexual nature of the apps, be at particular risk of breaching the rules around offence and harm. Daisy Dowding reports.
Celebrity craze: ASA reveals what captivates young audiences in ads
ASA research highlights the importance of understanding youth engagement with celebrities to better protect children from gambling ads. Millie Bird reports.
