ecommerce Archives | marketinglaw

Here’s looking at you, kid: CAP reflects on children’s recognition of online advertising

Written by Charlotte Groom on 21 Oct 2020

Who: The Advertising Standards Authority (ASA) and the Committee of Advertising Practice (CAP) Where: United Kingdom When: 30 July 2020 Law stated as at: 30 September 2020 What happened: CAP…
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Lockdown Advertising Trends

Written by Verity Raeside on 21 Oct 2020

Who: The Advertising Standards Agency (ASA) Where: UK When: 14 July 2020 Law stated as at: 3 August 2020 What happened: The ASA has released a report tracking the complaint…
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No victory this time for (the portrait rights of) Max Verstappen against Picnic

Written by Marleen Huisman on 27 Jul 2020

Who: Court of Appeal Amsterdam, Max Verstappen (Verstappen), Mavic S.A.R.L. (Mavic) and Picnic B.V. (Picnic) Where: The Netherlands When: 2 June 2020 Law stated as at: 30 June 2020 What…
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CMA investigates misleading online reviews

Written by Verity Raeside on 26 Jun 2020

Who: UK Competition and Markets Authority (CMA) Where: United Kingdom When: 22 May 2020 Law stated as at: 9 June 2020 What happened: The CMA has launched an investigation into…
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Covid-19 and health claims: advertisers beware!

Written by Lucy Price on 25 Jun 2020

Who: Revival Drinks Ltd t/a Revival Shots and the Advertising Standards Authority (ASA) Where: United Kingdom When: 27 May 2020 Law stated as at: 10 June 2020 What happened: Following…
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Digital Services Act consultation opens

Written by Emma Finlayson on 25 Jun 2020

Who: European Commission Where: European Union When: 2 June 2020 Law stated as at: 22 June 2020 What happened: The European Commission opened a consultation on its forthcoming Digital Services…
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Influencer Zoe Sugg (aka Zoella) warned by the ASA for cashing in on ASOS affiliate links

Written by Steven Doherty on 05 Jun 2020

Who: The Advertising Standards Authority (ASA), ASOS.com LTD t/a ASOS (ASOS) and Zoe Sugg Ltd (Zoe Sugg) Where: United Kingdom When: 22 April 2020 Law stated as at: 11 May…
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Lord Sugar’s tooth-whitening tweet found rotten by the ASA

Written by Lucy Price on 05 Jun 2020

Who: Lord Alan Sugar, Stylideas Ltd t/a Stylsmile and the Advertising Standards Authority (ASA) Where: United Kingdom When: 6 May 2020 Law stated as at: 11 May 2020 What happened:…
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Focus on Direct Marketing for the Belgian DPA

Written by Benjamin Docquir Louis Hoffreumon on 06 May 2020

Who: The Belgian Data Protection Authority (BDPA) Where: Belgium When: 17 January 2020 Law stated as at: 2 April 2020 What happened: The BDPA issued its first guidelines of the…
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Guidance for the misguided: objectification of women

Written by Chloe Deng on 06 May 2020

Who: Advertising Standards Authority (ASA) and Missguided Ltd (Missguided) Where: United Kingdom When: 4 March 2020 Law stated as at: 23 March 2020 What happened: The ASA received complaints in…
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Prize competitions addressed to Italy: Post-Brexit scenarios for UK promoters

Written by Gea Condorelli Gianluigi Marino on 06 May 2020

Who: Brands seeking to run prize promotions in Italy after the end of the Brexit transition period Where: Italy Law stated as at: 3 March 2020. What happened (will happen):…
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Recognition mission: children and online ads

Written by Charlotte Groom on 10 Dec 2019

Who: The Advertising Standards Authority (ASA) and Committee of Advertising Practice (CAP) Where: United Kingdom When: 24 October 2019 Law stated as at: 1 December 2019 What happened: On 24…
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