ecommerce Archives | marketinglaw

CMA investigates misleading online reviews

Written by Verity Raeside on 26 Jun 2020

Who: UK Competition and Markets Authority (CMA) Where: United Kingdom When: 22 May 2020 Law stated as at: 9 June 2020 What happened: The CMA has launched an investigation into…
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Covid-19 and health claims: advertisers beware!

Written by Lucy Price on 25 Jun 2020

Who: Revival Drinks Ltd t/a Revival Shots and the Advertising Standards Authority (ASA) Where: United Kingdom When: 27 May 2020 Law stated as at: 10 June 2020 What happened: Following…
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Digital Services Act consultation opens

Written by Emma Finlayson on 25 Jun 2020

Who: European Commission Where: European Union When: 2 June 2020 Law stated as at: 22 June 2020 What happened: The European Commission opened a consultation on its forthcoming Digital Services…
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Influencer Zoe Sugg (aka Zoella) warned by the ASA for cashing in on ASOS affiliate links

Written by Steven Doherty on 05 Jun 2020

Who: The Advertising Standards Authority (ASA), ASOS.com LTD t/a ASOS (ASOS) and Zoe Sugg Ltd (Zoe Sugg) Where: United Kingdom When: 22 April 2020 Law stated as at: 11 May…
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Lord Sugar’s tooth-whitening tweet found rotten by the ASA

Written by Lucy Price on 05 Jun 2020

Who: Lord Alan Sugar, Stylideas Ltd t/a Stylsmile and the Advertising Standards Authority (ASA) Where: United Kingdom When: 6 May 2020 Law stated as at: 11 May 2020 What happened:…
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Focus on Direct Marketing for the Belgian DPA

Written by Benjamin Docquir Louis Hoffreumon on 06 May 2020

Who: The Belgian Data Protection Authority (BDPA) Where: Belgium When: 17 January 2020 Law stated as at: 2 April 2020 What happened: The BDPA issued its first guidelines of the…
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Guidance for the misguided: objectification of women

Written by Chloe Deng on 06 May 2020

Who: Advertising Standards Authority (ASA) and Missguided Ltd (Missguided) Where: United Kingdom When: 4 March 2020 Law stated as at: 23 March 2020 What happened: The ASA received complaints in…
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Prize competitions addressed to Italy: Post-Brexit scenarios for UK promoters

Written by Gea Condorelli Gianluigi Marino on 06 May 2020

Who: Brands seeking to run prize promotions in Italy after the end of the Brexit transition period Where: Italy Law stated as at: 3 March 2020. What happened (will happen):…
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Recognition mission: children and online ads

Written by Charlotte Groom on 10 Dec 2019

Who: The Advertising Standards Authority (ASA) and Committee of Advertising Practice (CAP) Where: United Kingdom When: 24 October 2019 Law stated as at: 1 December 2019 What happened: On 24…
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Don’t be sleigh-ed this year by non-compliant promotions

Written by Rebecca Chui on 10 Dec 2019

Who: The Advertising Standards Authority (ASA), Parsley Box Ltd, Virgin Wine Online Ltd Where: United Kingdom When: Various Law stated as at: 14 November 2019 What happened: During the run-up…
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Sunday Riley escapes fines for posting fake reviews

Written by Chloe Deng on 10 Dec 2019

Who: Federal Trade Commission (FTC) and Sunday Riley Skincare LLC Where: United States When: 22 October 2019 Law stated as at: 1 November 2019 What happened: The FTC discovered that…
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£100,000 fine for sending “marketing” text messages when consent has been withdrawn

Written by Chloe Deng on 25 Oct 2019

Who: Information Commissioner’s Office (ICO) and EE Limited (EE) Where: UK When: June 2019 Law stated as at: 7 October 2019 What happened: EE sends text messages to its existing…
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