ASA challenges retailers falsely claiming UK presence
ASA finds ads misleading for implying that advertisers based overseas were based in the UK and omitting the marketers’ geographical addresses.
All Articles in ecommerce
Henry's Boots gets the boot
The ASA has ruled against Henry’s Boots’ use of AI-generated ads which were held to be misleading. Josephine O’Dowd reports.
ASA and CAP 2024 annual report: enhancing ad monitoring with AI
The ASA and CAP’s 2024 annual report highlights significant enhancements in ad monitoring using AI. Millie Bird reports.
IAB UK’s interactive insights on advertising trends leading to 2030
IAB UK publishes a report exploring advertising and marketing trends in the lead up to 2030 and beyond. Louisa Morrison and Anna Matsiienko report.
ASA studies in-app ads that harmfully objectify women
ASA publishes report on in-app ads that harmfully objectify women, which finds that ads for apps that allow sexual content may, in reflecting the sexual nature of the apps, be at particular risk of breaching the rules around offence and harm. Daisy Dowding reports.
Celebrity craze: ASA reveals what captivates young audiences in ads
ASA research highlights the importance of understanding youth engagement with celebrities to better protect children from gambling ads. Millie Bird reports.
What’s next for body image in advertising: unhealthy body image prompts ASA ruling
The ASA considered the model appearing in the ad for denim leggings to look unhealthily thin due to her pose, camera angle and styling, which strongly emphasised the slimness of the model’s legs.
ASA unwraps High Seat’s misleading festive delivery guarantee
High Seat Ltd, a furniture retailer, posted advertisements on their website, in two emails and in a leaflet.
Something smells off: ASA ruling on misleading perfume prices
The ASA has considered whether a price claim on a perfume sample was misleading and the use of a “from” price. Aisling Farley reports.
Keeping track: the ICO's regulation of online advertising tracking
The article explores the ICO’s 2025 online tracking strategy. Tamara Quinn and Anna Matsiienko report.
ASA’s crackdown on misleading investment ads
ASA grounds Wizz Air’s green claim
