Prime time to review misleading consumer journeys
Prime time to review misleading consumer journeys
All Articles in ecommerce
Trainline's lowest price guarantee derailed by ASA ruling
The ASA rules that Trainline’s best price guarantee constituted a unsubstantiated lowest price claim.
Ad sequencing leads to ASA ruling on racial stereotypes in 'before/after' beauty ad
The ASA has upheld a complaint that an ad for shower gel included a racial stereotype and was therefore likely to cause serious offence.
Tide turns on green claims in the cruise liner industry
The ASA turns its attention to “greenwashing” in the cruise liner industry, using its active ad monitoring system to identify ads worthy of investigation.
Prove it or lose it: ASA and CAP clamp down on 'green disposal' claims
ASA research and rulings shed light on the use of claims like “recyclable”, “compostable” and “biodegradable”.
Don't fail in ticket sales
Reminder from CAP to maintain transparent marketing practices for ticket sales.
Now you see me, now you don't: prices advertised lower, charged higher
The ASA rules that dynamic pricing and use of third party data are not reasons to excuse LoveHolidays for displaying out-of-date and inaccurate prices.
Fast Flowers fiasco: ASA ruling on misleading delivery claims
The ASA ruled that MyFlowers’ ads were misleading by implying that same-day delivery was available nationwide when it was limited to London.
Cut the waffle: no unauthorised food health claims and no HCP endorsements
CAP reiterates that health claims for foods are only permitted if they are authorised, with recent ASA rulings underscoring the point.
CAP's guide to genuine 'before and after' advertising
CAP provides advice on complying with the advertising rules when making “before and after” claims in ads.
Drug-themed shoes ad: when creativity meets responsibility
The ASA finds an ad for shoes irresponsible and likely to cause serious and widespread offence on the grounds that it condoned and encouraged drug use by including syringe, pill emojis, language mimicking medical advice and a reference to side effects.
Not fair enough: unfair terms and conditions lead to fine
A gambling operator has been fined in relation to its unfair contract terms. Ben Nicholson reports.
