At Osborne Clarke’s 17th “Look Back, Face Forward” marketing law forum on 2 December 2015, Jude King and Stephen Groom made their predictions. Catch their slides here.
The Consumer Rights Act 2015 has been passed and will mostly be coming into force on 1 October 2015. Does it implement an EU Directive and what are the key provisions of which marketers should be aware? Ruth Hennessy reports.
An exchange rate glitch led to UA Denmark’s website advertising flights from Heathrow to Newark for $76. Thousands of travellers quickly booked, but would they be disappointed? Daisy Jones reports on the lessons for drafters of online sales terms and conditions.
Following an attack by hackers, three million customer records were put at risk and details of 5,000 payment cards were compromised. Had PCIDSS rules for processing credit card data been adhered to? Chloe Deng reports on the ICO’s findings.
In sponsored search results, CTN Solutions and uk-phone.com both promoted their “Easyjet Customer Services” helplines but had no connection with the airline. Both included disclaimers. Did they work? Ben Dunham reports on the ASA’s decision.
Ideal Home Magazine opened an online shop in 2009 and registered relevant trade marks. They sued when the unconnected operators of the Ideal Home Show went online with the “Ideal Home Show Shop.” Gemma Woodhead reports on the court’s findings.
Digital affiliates drive traffic to brands’ sites and earn a commission for each sale this generates. After various Advertising Standards Authority “Complaint upheld” findings in the sector, the Committee of Advertising Practice and PhonepayPlus have taken action. Anna Williams reports.
For the first time, judgment has been given in a fully argued case in which compensation was claimed for receipt of spam. Some key facts are still unclear, but Stephen Groom identifies lessons already clear for all websites with a registration procedure.
EU behavioural advertising stakeholders assumed “implied consent” and the EDAA “advertising option icon” meant cookie consent law compliance. Has the Dutch data protection authority changed the game in its ruling against YD Display Advertising? Osborne Clarke Amsterdam’s Jeroen Lub reports
