ASA rules fashion ad irresponsibly glamorised smoking
The ASA has ruled against a clothing brand’s ad which in the ASA’s view irresponsibly glamorised smoking.
All Articles in Email marketing
New consent-free marketing route for charities: ICO publishes guidance on the 'charitable purposes soft opt-in'
The ICO has published guidance on a new PECR exception, introduced by the Data (Use and Access) Act 2025, that allows charities to send electronic marketing to individuals without prior consent subject to conditions.
Advertising cookies: Court of Appeal rules that the test for consent is a purely objective one
The Court of Appeal holds that the test for consent under the UK GDPR and PECR is objective.
AI in advertising: ICC publishes guidance on its Advertising and Marketing Communications Code
The International Chamber of Commerce has released a guide for marketers on how AI applies to its Advertising and Marketing Communications Code.
Cross-border ads: CAP explains ASA's remit
CAP publishes an article explaining the ASA’s remit in relation to cross-border ads.
'From' prices and urgency claims in hotel ads under the ASA's scrutiny
The ASA has ruled on “from” price claims and urgency claims in advertisements for hotel bookings.
UK LHF advertising restrictions in force; identifiability and brand exemption guidance published
The ASA publishes final guidance on the UK restrictions on the advertising of “less healthy” food and drink products on TV and the total ban on paid-for advertising of such products online, which came into effect on 5 January 2026.
Label it clearly: three complaints upheld against wine retailer
ASA upheld three complaints against an online wine retailer on unsubstantiated “same wine” claims, ambiguous “80% off” messaging and a £5 promotion failing to clarify its 48‑hour limit.
Advertising and marketing in 2026: what businesses might expect in the UK and EU
This article explores key topics likely to shape 2026 regulatory agenda in the advertising and marketing industry in both the UK and the EU.
Home, sea and sky: green claims under scrutiny
New CAP guidance notes set expectations for green claims in home improvements, cruises and aviation industries, underlining the broader push for compliant sustainability marketing in the UK.
Prove it or lose it: ASA and CAP clamp down on 'green disposal' claims
ASA research and rulings shed light on the use of claims like “recyclable”, “compostable” and “biodegradable”.
Don't fail in ticket sales
Reminder from CAP to maintain transparent marketing practices for ticket sales.
