All Articles in Email marketing

As part of a consultation on possible amendments to the 1997 EU Distance Selling Directive, the European Commission seems determined to quash one of the few remaining Euro laws allowing…

Ask most email marketers to identify the biggest challenge they face these days and the answer will not be ‘legal compliance’ but ‘deliverability’. Does a recent opinion by EU data…

‘Member get member’ email marketing campaigns are very popular, but uncertainty abounds on how to ensure they comply with codes and laws. After months of debate, the CAP Code custodian…

In the first reported case of its kind, a reluctant commercial email recipient has sued the sender and got damages as a result.   Topic: E-mail marketing Who: Nigel Roberts and Media Logistics…

On its mission of making data protection law simpler, the Information Commissioner’s Office has published an email marketing ‘Data protection good practice note’. At two pages of A4 it’s certainly…

While the Committee of Advertising Practice deliberates on whether to extend the ambit of the CAP Code to viral marketing emails, the Advertising Standards Authority has pronounced judgement on two…

Fed up with the ineffectiveness so far of America’s recent ‘CAN SPAM’ Act, two US states have introduced statutory ‘do not email’ lists which must be consulted by all digital…

America’s Federal Trade Commission has issued a detailed ruling on how to judge whether an email message is for a primarily commercial purpose and therefore caught by the CAN-SPAM Act.…

Following its increasingly controversial fortunes in the US, “email appending” has started to pop up on this side of the Atlantic.   Topic: E-mail marketing-a legal analysis         In e-mail appending, the…