All Articles in Email marketing

America’s Federal Trade Commission has issued a detailed ruling on how to judge whether an email message is for a primarily commercial purpose and therefore caught by the CAN-SPAM Act.…

Following its increasingly controversial fortunes in the US, “email appending” has started to pop up on this side of the Atlantic.   Topic: E-mail marketing-a legal analysis         In e-mail appending, the…

The gory details of new rules coming up in the Autumn for email marketers have now appeared in draft regulations published by the DTI.    Topic: E-mail marketing Who: The Department of Trade…

After four years the California Attorney General has finally launched the first prosecution under the state’s 1998 anti spam law.   Topic:              Email Marketing Who:               California Attorney General Bill Lockyer and PW…

In Italy, Japan, Korea and the US, regulators and agitators are going for those sending unsolicited commercial e-mails in a big way, but what hope do they have of making…

As feared, Euro MPs have voted for a form of opt-in for e-mail marketing in Europe, but the devil, or perhaps the angel, is in the detail.   Topic:  Email…

There’s cause for relief for interactive marketers in proposed regulations implementing the EU E-commerce Directive. It’s all in the enforcement, or lack of it.   Topic: E-mail marketing Who: the…

The E-mail Marketing Association recently blasted those offering ‘permission-based’ e-mail marketing lists. Is the practice misleading and what are the issues?   Topic:  Selling on-line Who:  The E-mail Marketing Association…