All Articles in Email marketing

While the Committee of Advertising Practice deliberates on whether to extend the ambit of the CAP Code to viral marketing emails, the Advertising Standards Authority has pronounced judgement on two…

Fed up with the ineffectiveness so far of America’s recent ‘CAN SPAM’ Act, two US states have introduced statutory ‘do not email’ lists which must be consulted by all digital…

America’s Federal Trade Commission has issued a detailed ruling on how to judge whether an email message is for a primarily commercial purpose and therefore caught by the CAN-SPAM Act.…

Following its increasingly controversial fortunes in the US, “email appending” has started to pop up on this side of the Atlantic.   Topic: E-mail marketing-a legal analysis         In e-mail appending, the…

The gory details of new rules coming up in the Autumn for email marketers have now appeared in draft regulations published by the DTI.    Topic: E-mail marketing Who: The Department of Trade…

After four years the California Attorney General has finally launched the first prosecution under the state’s 1998 anti spam law.   Topic:              Email Marketing Who:               California Attorney General Bill Lockyer and PW…

In Italy, Japan, Korea and the US, regulators and agitators are going for those sending unsolicited commercial e-mails in a big way, but what hope do they have of making…

As feared, Euro MPs have voted for a form of opt-in for e-mail marketing in Europe, but the devil, or perhaps the angel, is in the detail.   Topic:  Email…

There’s cause for relief for interactive marketers in proposed regulations implementing the EU E-commerce Directive. It’s all in the enforcement, or lack of it.   Topic: E-mail marketing Who: the…