All Articles in Email marketing

In Italy, Japan, Korea and the US, regulators and agitators are going for those sending unsolicited commercial e-mails in a big way, but what hope do they have of making…

As feared, Euro MPs have voted for a form of opt-in for e-mail marketing in Europe, but the devil, or perhaps the angel, is in the detail.   Topic:  Email…

There’s cause for relief for interactive marketers in proposed regulations implementing the EU E-commerce Directive. It’s all in the enforcement, or lack of it.   Topic: E-mail marketing Who: the…

The E-mail Marketing Association recently blasted those offering ‘permission-based’ e-mail marketing lists. Is the practice misleading and what are the issues?   Topic:  Selling on-line Who:  The E-mail Marketing Association…

A healthy majority vote in the European Parliament for commercial e-mail opt-in seemed to spell the end for opt-outers, but the weight-challenged person has still not sung. For the latest…

Looking for a bluffer’s guide to the current state of play on EU controls over ‘unsolicited commercial e-mail’? Look no further-an at a glance up to date table is here.…

Arguments rage over the legality and morality of opting in or out to unsolicited commercial e-mail, but what is opt in and what for that matter is unsolicited commercial e-mail?…