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The E-mail Marketing Association recently blasted those offering ‘permission-based’ e-mail marketing lists. Is the practice misleading and what are the issues? Topic: Selling on-line Who: The E-mail Marketing Association…
After September’s abortive European Parliamentary vote, the sub committee asked to produce a compromise solution has pronounced surprisingly quickly. Topic: E-mail marketing Who: The European Parliament and the Committee…
A healthy majority vote in the European Parliament for commercial e-mail opt-in seemed to spell the end for opt-outers, but the weight-challenged person has still not sung. For the latest…
Looking for a bluffer’s guide to the current state of play on EU controls over ‘unsolicited commercial e-mail’? Look no further-an at a glance up to date table is here.…
While the great email marketing opt-in/opt-out debate has raged, other crucial new regulations directly affecting e-mail marketers have been quietly approaching. Topic: e-mail marketing New development: UK implementation of…
Arguments rage over the legality and morality of opting in or out to unsolicited commercial e-mail, but what is opt in and what for that matter is unsolicited commercial e-mail?…
