Europe | ePrivacy Regulation update
e-Privacy Regulation regains momentum. Nick reports on the changes in the latest draft, including updates to cookies and soft opt-in.
All Articles in Email marketing
Fundraising Preference Service launches
Art29WP publishes opinion on the draft e-Privacy Regulation
10,000 views required before YouTubers can start to make ad money
ICO promotes virtues of transparency in building customer trust
Recent ICO enforcement action against two major charities highlights the importance the regulator places on transparency in building customer trust. What are the implications for other organisations aiming to unify customer privacy and business innovation? Jon Round reports.
Cost-neutral not free, says ASA
Was an advert promising businesses an upgrade of “free” low-energy LEDs genuine, or in the same mythical category as a “free lunch”? Thomas Spanyol reports the ASA’s view.
Coral comes under fire from the ASA for misleading ads
What lessons can be learned from a string of rulings against the gambling operator for its targeted promotions and time-limited offers? Jamie Heatly reports.
Art29WP and EDPS respond to e-Privacy Directive consultation
As part of its Digital Single Market Strategy, the European Commission is reviewing the e-Privacy Directive. The Art29WP and the EDPS’ opinions on what changes should be made and why are – perhaps unsurprisingly – not in marketers’ favour. Georgina Graham reports.
German court considers emails and customer satisfaction surveys
Can customers’ email addresses be used for satisfaction surveys without prior consent? Stephan Bahner of Osborne Clarke Cologne reports.
Former London mayoral candidate fined
Not for the first time, a campaigning politician has demonstrated worrying ignorance of basic rules governing telephone marketing and literally paid the price. Stephen Groom reports on a £5,000 fine imposed on David Lammy MP.
The ICO publishes updated direct marketing guidance
In September 2013 the UK’s data watchdog published its first “Direct Marketing Guidance.” This upset the direct marketing fraternity with stricter approaches in various areas. Now an updated version has appeared. What are the key changes? Georgina Graham reports.
German Federal Court of Justice rules auto-reply email illegal
A customer terminating his insurance by email got two auto replies. The second was triggered by his complaint to the insurer’s data protection officer about the first one. Stephan Bahner reports on the ensuing litigation.
