Cost-neutral not free, says ASA
Was an advert promising businesses an upgrade of “free” low-energy LEDs genuine, or in the same mythical category as a “free lunch”? Thomas Spanyol reports the ASA’s view.
All Articles in Email marketing
Coral comes under fire from the ASA for misleading ads
What lessons can be learned from a string of rulings against the gambling operator for its targeted promotions and time-limited offers? Jamie Heatly reports.
Art29WP and EDPS respond to e-Privacy Directive consultation
As part of its Digital Single Market Strategy, the European Commission is reviewing the e-Privacy Directive. The Art29WP and the EDPS’ opinions on what changes should be made and why are – perhaps unsurprisingly – not in marketers’ favour. Georgina Graham reports.
German court considers emails and customer satisfaction surveys
Can customers’ email addresses be used for satisfaction surveys without prior consent? Stephan Bahner of Osborne Clarke Cologne reports.
Former London mayoral candidate fined
Not for the first time, a campaigning politician has demonstrated worrying ignorance of basic rules governing telephone marketing and literally paid the price. Stephen Groom reports on a £5,000 fine imposed on David Lammy MP.
The ICO publishes updated direct marketing guidance
In September 2013 the UK’s data watchdog published its first “Direct Marketing Guidance.” This upset the direct marketing fraternity with stricter approaches in various areas. Now an updated version has appeared. What are the key changes? Georgina Graham reports.
German Federal Court of Justice rules auto-reply email illegal
A customer terminating his insurance by email got two auto replies. The second was triggered by his complaint to the insurer’s data protection officer about the first one. Stephan Bahner reports on the ensuing litigation.
Daily Telegraph fined £30,000 over election email
On the day of the 2015 UK general election Telegraph Media Group emailed a letter to thousands of recipients which urged recipients to vote Conservative. Seventeen recipients complained, but didn’t “soft opt-in” come to the broadsheet publisher’s rescue? George Garrard reports.
The ICO’s revised guidance on monetary penalties not optimal as it fails to reflect key changes made on 6 April 2015
The third edition of ICO’s guidance on its approach to the issuing of penalties of up to £500,000 was out of date on publication. Chloe Deng investigates how this happened and asks whether, despite this, it is still worth a read.
Easter to see scrapping of “substantial damage” threshold
From 6 April 2015, the ICO can fine nuisance marketers up to £500,000 without establishing likely substantial damage or substantial distress, but what types of marketing will this extend to and what must ICO still establish? Stephen Groom reports.
6 April 2015 sign-off likely for end to substantial damage or distress nuisance marketing threshold
It now seems probable that the threshold for six figure penalties to be issued for breaches of privacy and electronic communications laws will be lowered dramatically very soon. But will the change extend to emails and cookies? Stephen Groom reports.
Sting in tail of proposed lower threshold for nuisance call penalties
