All Articles in Email marketing
DMA clarifies ICO Direct Marketing Guidance
The Direct Marketing Association was not comfortable with elements of the UK data regulator’s September 2013 guidance for direct marketers on data protection law compliance. Now following discussions with ICO, the trade body has published clarification. Mark Smith reports.
Spam judgment against John Lewis highlights limits of soft opt-in and ICO Guidance, but questions remain
For the first time, judgment has been given in a fully argued case in which compensation was claimed for receipt of spam. Some key facts are still unclear, but Stephen Groom identifies lessons already clear for all websites with a registration procedure.
ICO reports on its enforcement action
ICO quietly updates electronic comms guide
German Federal Court rules against “tell-a-friend”
ICO acts against Better Together 2012
Berlin Regional Court pronounces in email marketing consent case
Cookie Directive poses new threats for email marketers and cookie users
Virgin Media defends “service” email
No fines for spammers? Think again
Düsseldorf verdict holds ceo personally liable
