All Articles in Email marketing

“An important message from Virgin Media” said the subject line of an email telling Virgin Mobile subscribers VM was now part of Virgin Media. A recipient told the ASA he…

Big headlines greeted announcements that from 6th April 2010 data privacy law breaches would attract exponentially higher fines. But will this apply to breaches of related laws controlling email, text…

A German appeals court has held a travel company executive personally responsible for marketing emails sent without the required prior explicit consent. Philipp Rastemborski of Osborne Clarke Münich reports and…

A recent European Commission Report revealed stark variations across the EU in bringing rogue email marketers to book and called for more action to fight spammers and protect on-line privacy.…

In a case which generated unexpected but probably not too unwelcome publicity, film distributor Metrodome came under the regulatory cosh for encouraging visitors to its site promoting movie “Shifty” to…

In the EU, it’s the opt in/opt out rules of the country of destination that apply to marketing by email or text. E-marketers should note, therefore, that Ireland has recently…

German Federal Supreme Court confirmed that valid consumer consent to electronic commercial communication requires an “opt-in” but refused to extend that requirement to traditional mail advertising. Bjorn Mann reports.  …

The UK’s “opt in/opt out” rules for teeing up compliant marketing emails have been around since Christmas 2003, but still UK businesses are getting it wrong and unable to use…