All Articles in Email marketing

In the EU, it’s the opt in/opt out rules of the country of destination that apply to marketing by email or text. E-marketers should note, therefore, that Ireland has recently…

German Federal Supreme Court confirmed that valid consumer consent to electronic commercial communication requires an “opt-in” but refused to extend that requirement to traditional mail advertising. Bjorn Mann reports.  …

The UK’s “opt in/opt out” rules for teeing up compliant marketing emails have been around since Christmas 2003, but still UK businesses are getting it wrong and unable to use…

Marketing law experts across the Osborne Clarke Alliance and beyond were recently asked to report on their country’s email opt in/opt out laws and how they were being enforced. Catch…

On New Year’s Day new rules came into force affecting emails sent by companies and also their websites. £1,000 fines await those who fail to observe them.  

From 1 March 2007 the new German Telemedia Act will mean higher penalties for commercial emails that are not as clear as they should be about the sender and the…

Do email marketers deploying double opt in need a prior opt in before sending the second message seeking confirmation that the recipient has opted in? Come again? Konni Ewald and…

A German legal practice was not pleased to receive risqué emailed newsletters and was forced to go to court after the site insisted it was within its rights to carry…