All Articles in Email marketing

Do email marketers deploying double opt in need a prior opt in before sending the second message seeking confirmation that the recipient has opted in? Come again? Konni Ewald and…

A German legal practice was not pleased to receive risqué emailed newsletters and was forced to go to court after the site insisted it was within its rights to carry…

In a first for Australian spam busting laws, the Australian Federal Court has fined email address harvester and marketer Clarity1 and its ceo over £2.2m. How does this compare with…

When UK based, not for profit anti spam campaigner Spamhaus branded US emailer David Linhardt and his business e360 spammers, it may not have expected to face an $11.7 m…

As part of a consultation on possible amendments to the 1997 EU Distance Selling Directive, the European Commission seems determined to quash one of the few remaining Euro laws allowing…

Ask most email marketers to identify the biggest challenge they face these days and the answer will not be ‘legal compliance’ but ‘deliverability’. Does a recent opinion by EU data…

‘Member get member’ email marketing campaigns are very popular, but uncertainty abounds on how to ensure they comply with codes and laws. After months of debate, the CAP Code custodian…

In the first reported case of its kind, a reluctant commercial email recipient has sued the sender and got damages as a result.   Topic: E-mail marketing Who: Nigel Roberts and Media Logistics…

On its mission of making data protection law simpler, the Information Commissioner’s Office has published an email marketing ‘Data protection good practice note’. At two pages of A4 it’s certainly…