All Articles in Email marketing

On New Year’s Day new rules came into force affecting emails sent by companies and also their websites. £1,000 fines await those who fail to observe them.  

From 1 March 2007 the new German Telemedia Act will mean higher penalties for commercial emails that are not as clear as they should be about the sender and the…

Do email marketers deploying double opt in need a prior opt in before sending the second message seeking confirmation that the recipient has opted in? Come again? Konni Ewald and…

A German legal practice was not pleased to receive risqué emailed newsletters and was forced to go to court after the site insisted it was within its rights to carry…

In a first for Australian spam busting laws, the Australian Federal Court has fined email address harvester and marketer Clarity1 and its ceo over £2.2m. How does this compare with…

When UK based, not for profit anti spam campaigner Spamhaus branded US emailer David Linhardt and his business e360 spammers, it may not have expected to face an $11.7 m…

As part of a consultation on possible amendments to the 1997 EU Distance Selling Directive, the European Commission seems determined to quash one of the few remaining Euro laws allowing…

Ask most email marketers to identify the biggest challenge they face these days and the answer will not be ‘legal compliance’ but ‘deliverability’. Does a recent opinion by EU data…

‘Member get member’ email marketing campaigns are very popular, but uncertainty abounds on how to ensure they comply with codes and laws. After months of debate, the CAP Code custodian…