Advertising and marketing in 2026: what businesses might expect in the UK and EU
This article explores key topics likely to shape 2026 regulatory agenda in the advertising and marketing industry in both the UK and the EU.
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ASA and CAP 2024 annual report: enhancing ad monitoring with AI
The ASA and CAP’s 2024 annual report highlights significant enhancements in ad monitoring using AI. Millie Bird reports.
Advertising codes updated: how the DMCCA has impacted the advertising codes
CAP and BCAP codes have been amended following the UCPs provisions in the DMCCA coming into force on 6 April 2025. Josephine O’Dowd reports.
ASA crackdown on influencer Grace Beverley
ASA’s growing AI capability
The ASA has reported on its increasing use of artificial intelligence in regulation of UK online advertising, Emily Addleman reports.
European Commission left #unimpressed by results of influencer screening sweep
UK government explores the current regulatory landscape for advertising to children
The UK government looks at the current advertising regulatory system in the UK with specific reference to advertising to children. Bryana Daniels and Josephine O’Dowd report.
BEUC shares consumers’ views towards influencer marketing in its survey on “the fairness of the online environment”
US FTC 'guides' businesses on combatting deceptive reviews and endorsements
Generative AI and the ASA: no new rules
EESC seeks to ‘influence’ EU-wide approach on influencer marketing
Update on the Online Advertising Programme: UK government publishes its consultation response
