Environment Archives | Page 4 of 6

Sustainability claims guidance from Iseal Alliance
Written Osborne Clarke on 27 Jan 2015
With no let-up in environmental claims undergoing scrutiny by the Advertising Standards Authority, a Good Practice Guide on Sustainability claims sounds like good news. But does it help? Emma Harrington reports.
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Organic candles?
Written Osborne Clarke on 12 Feb 2013
The Advertising Standards Authority recently investigated ads for candles on a “Neom Luxury Organics” website. The site said “The simplicity of it is that everything is organic and everything works…
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New tyre label laws loom
Written Osborne Clarke on 09 Oct 2012
Very soon now, all businesses advertising and supplying new tyres will have to comply with new EU-wide labelling rules. Noise, grip and fuel efficiency information will be compulsory from 1…
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New energy labelling and advertising rules
Written Osborne Clarke on 04 Apr 2012
With effect from 30 March 2012 (fridges and TVs) and 20 April 2012 (dishwashers and washing machines) new energy labelling rules apply to advertising for specific “energy-related products.” The Committee…
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Renewables code gets OFT approval
Written Osborne Clarke on 06 Dec 2011
Four years on from completing the first stage of the tortuous OFT consumer code approval scheme and not before time with complaints mounting over allegedly misleading solar panel advertising, Renewable…
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Key findings of “Consumer understanding of green terms” report
Written by Anna Williams on 06 Oct 2011
Earlier in 2011, when publishing its new “Green Claims Guidance”, DEFRA also published a report focusing on how consumers understood phrases such as “environmentally friendly” and “sustainable”. Anna Williams picks…
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The key changes brought about by the new energy information directive that UK advertisers need to be aware of
Written Osborne Clarke on 02 Aug 2011
On 20 July 2011, the new Energy Information Regulations 2011 came into force in the UK and CAP and BCAP are now having to make consequential amendments to the CAP…
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ASA upholds complaints in slew of green claims cases
Written Osborne Clarke on 02 Aug 2011
In recent months there have been a large number of complaints relating to the use of various green claims in advertising materials. Hannah Willson has studied the ASA adjudications and…
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Osborne Clarke reports on unique European Green Claims law survey
Written Osborne Clarke on 06 Jun 2011
A presentation by Osborne Clarke’s Stephen Groom at a recent “Green Marketing Compliance Summit” in Chicago reported the results of the firm’s Euro survey on state green claims controls and…
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New DEFRA Green claims guidance
Written Osborne Clarke on 03 Mar 2011
It was overdue given it first appeared in 2003, but finally HM Govt has produced new, more environmentally friendly (please check DEFRA is claiming this-Ed) “Green Claims Guidance.” Industry stakeholders…
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“Joy” shortlived after ASA double whammy for BMW
Written Osborne Clarke on 07 Sep 2010
In consecutive weeks two press ads in BMW’s high profile “Joy/EfficientDynamics” campaign recently ran out of road with “complaint upheld” findings by the ASA over emissions claims. Omar Bucchioni gets…
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Defra shines the spotlight on environmental claims in advertising
Written Osborne Clarke on 06 May 2010
Not before time, the Department for Environment, Food and Rural Affairs is consulting on an updated version of its 2003 “anti greenwash” guidelines. Anna Williams looks at Defra’s objectives and…
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All Articles in Environment

Sustainability claims guidance from Iseal Alliance

Organic candles?

New tyre label laws loom

New energy labelling and advertising rules

Renewables code gets OFT approval

Key findings of “Consumer understanding of green terms” report

The key changes brought about by the new energy information directive that UK advertisers need to be aware of

ASA upholds complaints in slew of green claims cases

Osborne Clarke reports on unique European Green Claims law survey

New DEFRA Green claims guidance

“Joy” shortlived after ASA double whammy for BMW

Defra shines the spotlight on environmental claims in advertising

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