All Articles in Environment

As the tide of “greenwash” claims rises ever higher in advertising for virtually all products it seems, the International Chamber of Commerce has heaved in with guidance for marketers on…

After months of negotiation, EU Ministers have emulated Copenhagen and reached political agreement on a radical and wide-ranging new Energy Labelling Directive. Nick Johnson reports.  

The ASA recently decided that a TV ad claiming cars were “kind on the environment” was misleading. Candice Macleod looks at sadly not the first verdict of its kind and…

loom Following a European Parliament vote on amendments to the Energy Labelling Directive (1992/75/EC), advertisements for all energy consuming products look likely to have to provide energy consumption data. Cue…

The ASA has recently pronounced on two “zero carbon footprint” or similar claims. The expansive ASA reports testify that the work of adjudicating on the complex issues had far from…

Ads for two different Toyota models have recently come under scrutiny in relation to claims made for their green credentials. In both cases, the verdict was the same and the…

In February 2003, the Advertising Standards Authority upheld complaints by Ecos Paints of Cumbria against no less than five companies making “natural” claims for their products.   Topic: Environment Who:…