All Articles in Environment

In recent months there have been a large number of complaints relating to the use of various green claims in advertising materials. Hannah Willson has studied the ASA adjudications and…

It was overdue given it first appeared in 2003, but finally HM Govt has produced new, more environmentally friendly (please check DEFRA is claiming this-Ed) “Green Claims Guidance.” Industry stakeholders…

Not before time, the Department for Environment, Food and Rural Affairs is consulting on an updated version of its 2003 “anti greenwash” guidelines. Anna Williams looks at Defra’s objectives and…

The Euro-leaf has been unveiled to, it says here, provide a new mark of recognition for organic food and drink. But will the logo flower into a widely recognised symbol…

As the tide of “greenwash” claims rises ever higher in advertising for virtually all products it seems, the International Chamber of Commerce has heaved in with guidance for marketers on…

After months of negotiation, EU Ministers have emulated Copenhagen and reached political agreement on a radical and wide-ranging new Energy Labelling Directive. Nick Johnson reports.  

The ASA recently decided that a TV ad claiming cars were “kind on the environment” was misleading. Candice Macleod looks at sadly not the first verdict of its kind and…