ICC publishes new edition of its Framework for Responsible Environmental Marketing Communications
The framework is a helpful tool for advertisers and supports self‑regulation of environmental claims.
All Articles in EU
Advertising and marketing in 2026: what businesses might expect in the UK and EU
This article explores key topics likely to shape 2026 regulatory agenda in the advertising and marketing industry in both the UK and the EU.
New EU rules bring transparency to political advertising
The EU Regulation on transparency and targeting of political has been in effect from 10 October.
AI in advertising: revolutionising creativity and compliance
AI is transforming advertising, offering efficiency and personalisation. Businesses must ensure compliance with ASA and CAP guidelines, avoid misleading content and be transparent about AI use to maintain ethical standards. Millie Bird and Emily Tombs report.
IAB Europe’s key commitments and policy principles for 2024-2029
IAB Europe publishes key commitments and policy principles for 2024-2029. Georgie Taylor reports.
Council of the EU calls for support for influencers
Unravelling the ‘politricks’: EU regulation promoting transparency in political advertising published
The Council of the European Union adopts a new regulation on the transparency and targeting of political advertising. Rebecca Heptonstall reports.
European Commission left #unimpressed by results of influencer screening sweep
EDPB gives its views on European Commission’s advertising and cookie pledge initiative
The EDPB responds to European Commission’s pledge initiative to simplify advertising and cookie choices, Melissa Woodfield reports.
BEUC shares consumers’ views towards influencer marketing in its survey on “the fairness of the online environment”
EESC seeks to ‘influence’ EU-wide approach on influencer marketing
BEUC tackles misleading crypto promotions
