Food Archives | marketinglaw

Balancing the Scales: The ASA Rules Against Misleading Weight Loss Supplement Adverts
Written by Stefanie Lo Katrina Anderson on 30 May 2023
Who: Advertising Standards Authority (ASA), Premium Health Europe BC t/a Prima (Premium Health Europe) and an unknown person(s) trading as ‘Figur’ (Figur) Where: United Kingdom When: 19 April 2023 Law…
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Tick the boxes alongside the ASA when trying to avoid misleading advertising
Written Osborne Clarke on 30 May 2023
Who: The ASA Where: United Kingdom When: 20 April 2023 Law stated as at: 5 May 2023 What happened: In a typical year, 70% of complaints that the ASA receives…
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A guilty treat
Written by Gregory Barton Thuvaraka Balamurali on 28 Apr 2023
Who: The Advertising Standards Authority (ASA) and Not Guilty Food Co Ltd t/a The Skinny Food Co (Skinny Food)Where: United KingdomWhen: 1 February 2023Law stated as at: 13 March 2023…
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CAP provides guidance on advertising ‘free trials’ and promotional offer subscription services
Written Osborne Clarke on 28 Apr 2023
Who: UK Committee of Advertising Practice (CAP)Where: United KingdomWhen: 30 March 2023Law stated as at: 18 April 2023 What happened:CAP has published a new Enforcement Notice on digital advertising of…
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Ofcom opens consultation on HFSS advertising restrictions
Written by Stefanie Lo Katrina Anderson on 28 Apr 2023
Who: The Advertising Standards Authority (ASA) and The Office of Communications (Ofcom)Where: United KingdomWhen: 21 February 2023Law stated as at: 6 March 2023 What happened:Ofcom launched a consultation on its…
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HFSS – TV and online restrictions delayed
Written by Stefanie Lo Katrina Anderson on 25 Jan 2023
Further delays to the HFSS restrictions on TV and online advertising, Katrina and Stefanie reports.
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Regulations around body image concerns in advertising is declared sufficient
Written Osborne Clarke on 21 Dec 2022
Who: The Advertising Standards Authority (ASA), The Committee of Advertising Practice (CAP) and the Broadcast Committee of Advertising Practice (BCAP) Where: United Kingdom When: 3 November 2022 Law stated…
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New ASA guidance on age-restricted advertising
Written by Pippa Smith on 21 Dec 2022
Who: The Advertising Standards Authority (ASA) Where: United Kingdom When: 10 November 2022 Law stated as at: 12 December 2022 What happened: The ASA has updated its January 2021 guidance…
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Recent ASA decisions on CBD advertising give timely reminders for companies selling CBD products
Written by Charlie Hennig Katrina Anderson on 16 Nov 2022
What happened: ASA has recently published two rulings, see here and here, that provide reminders on advertising cannabidiol (CBD) products. Both rulings involved the ASA receiving complaints from the European…
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Bill’s feels the heat: ASA takes issue with bottomless prosecco brunch
Written by Gregory Barton on 16 Nov 2022
What happened: On 12 October 2022, the ASA published its ruling against Bill’s in relation to several alleged breaches of the UK Code of Non-broadcast Advertising and Direct & Promotional…
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Kellogg’s challenge to HFSS rules fails
Written by Charlie Hennig Katrina Anderson on 17 Aug 2022
Who: Kellogg Marketing and Sales Company (UK) Limited (Kellogg’s) and The Secretary of State for Health and Social Care (the government) Where: United Kingdom When: 4 July 2022 Law stated…
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Vegan friendly but not advertising friendly
Written by Dan Smithson Ahlaam Said on 20 Jul 2022
Who: The Advertising Standards Authority (ASA) and Vegan Friendly UK Where: United Kingdom When: 8 June 2022 Law stated as at: 7 July 2022 What happened: Vegan Friendly UK, a…
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All Articles in Food

CAP provides guidance on advertising ‘free trials’ and promotional offer subscription services

Ofcom opens consultation on HFSS advertising restrictions

Regulations around body image concerns in advertising is declared sufficient

New ASA guidance on age-restricted advertising

Bill’s feels the heat: ASA takes issue with bottomless prosecco brunch

Kellogg’s challenge to HFSS rules fails

Vegan friendly but not advertising friendly

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