Food Archives | Page 10 of 13 | marketinglaw

Traction at last for traffic light-coded food labelling but some still pass
Written Osborne Clarke on 17 Jul 2013
Who: UK Department of Health Where: A supermarket near you When: 19 June 2013 Law stated as at: 19 June 2013 What happened: On 19 June, the Department of Health…
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“We don’t start without you” challenged
Written Osborne Clarke on 07 Mar 2013
Topic: Food Who: Pizza Express Where: UK When: 30 January 2013 Law stated as at: 30 January 2013 What happened: The ASA has put a stop to Pizza Express’ new…
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New rules on health claims for foods now in force
Written Osborne Clarke on 01 Feb 2013
Topic: Food Who: European Commission / CAP / ASA Where: EU / UK When: 14 December 2012 Law stated as at: 10 January 2013 What happened: On 14 December 2012,…
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Czech Republic in the dock over “Butter Spread” green light
Written Osborne Clarke on 07 Nov 2012
Under EU Council Regulation 1234/2007 “butter” cannot be used in respect of a product with over 16% water content. So the permitted marketing of “Butter Spread” in the Czech Republic…
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Brussels finally approves food health claims
Written Osborne Clarke on 12 Jun 2012
The lofty aim of the 2006 EU Nutrition and Health Claims Regulation (1924/2006/EC) was to impose clearer, tighter and harmonised EU controls on the use of health and nutrition claims…
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Tesco defends “from farm to store in 24 hours” claim
Written Osborne Clarke on 06 Jan 2012
National press ads proclaimed: “Tesco British Iceberg. Goes from farm to store within 24 hours. So one day it’s in the field. The next day it’s in your salad.” Sainsbury’s…
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“Water aids hydration” claim misleading?
Written Osborne Clarke on 06 Dec 2011
The largely Euro-sceptic UK press had a field day over an apparent Brussels ruling that claims in packaging and advertising for bottled water that drinking water can aid hydration were…
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Brussels seals new food labelling regime
Written Osborne Clarke on 07 Nov 2011
Likely to be in force across the EU in 2014 except for the mandatory “nutrition declaration” required in 2016, the “Regulation on the Provision of Food information to consumers” will…
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Did frozen veg contain 30% more vitamins than fresh?
Written Osborne Clarke on 07 Sep 2011
Five complaints were made to the ASA over Birds Eye claims in posters and national pres that their frozen veg contained more vitamins than the fresh variety. Boots defended their…
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Waitrose and Heston penned in over pig claims
Written Osborne Clarke on 03 Dec 2010
TV and press ads featured Heston Blumenthal proclaiming the wonders of pork from “outdoor bred” Norfolk pigs courtesy of Waitrose. Complainants to the Advertising Standards Authority challenged whether the pigs…
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Can claims for probiotic foods survive new health claims regime?
Written Osborne Clarke on 08 Nov 2010
The European Food Safety Authority, which is currently drawing up a list of approved health claims for foods which advertisers may depart from at their peril, has questioned “strengthens body’s…
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ASA grapples with new EU food claim regulations
Written by Nick Johnson on 08 Oct 2010
Claims for baby milk in ads are often challenged and occupy a large helping of the ASA’s time. Tighter regulation in this area thanks to recent EU measures has also…
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