All Articles in Food

From 1 August 2005, a new legal regime governs the advertising and sale of ‘food supplement’ mineral and vitamin pills. Some products may simply disappear from shelves, whilst certain food…

Previously on marketinglaw we reported that a prosecution was under way against Asda for describing its mangoes as helping to fight cancer. Now the hearing has taken place and the…

The Government has published extensive proposals designed to improve the health of the nation and fight obesity. Advertisers are in the firing line and we report on what the industry…

Kerrygold butter ads came under the ASA cosh recently. With 2% salt, was it really right to say that there was ‘Nothing added, nothing taken away’?   Topic: Food   Who: The Kerrygold Co…

Given the current pressure being put on the UK food industry to soft-pedal junk food and promote sensible alternatives, what was Shropshire Trading Standards doing taking Tesco to court over…

In 2002, the Food Standards Agency published food labelling Guidance on how to compliantly use terms like ‘traditional’ ‘original’ and ‘pure’. A new FSA survey suggests the industry still has…

Amidst the current clamour for something to be done about UK obesity, there has been yet another call for greater curbs on food advertising. We report on this and the…

The end of the road for ‘High fibre’, ‘halves your calorie intake’, ‘helps keep your body feeling good’ and ‘folate may help normalise plasma homocysteine levels’? Maybe, courtesy of a…

After four years, Parma ham producers finally got a result in their battle against Asda’s sale of Parma ham which was not sliced and packaged in the Parma region. But…