CAP note on weight loss claims
CAP guidance on weight loss food ads. CAP has once more issued guidance for advertisers in the food sector on how to ensure weight loss claims are responsible and compliant. Stefania Grosso reports.
All Articles in Food
No more “28 day” rule – pricing and promotions under the spotlight
The long-awaited CTSI guide to pricing practices has introduced a step change in pricing considerations Well-known rules, such as the “28-days” rule for price establishment, have been replaced.
CAP cracks down on HFSS food and drink ads
Wave goodbye to your favourite characters featuring in junk food ads. CAP’s ban on the advertising of HFSS food and drinks to children begins in July 2017. Chloe Deng reports.
Sustain challenges the fillings used in the ‘Banana Surprise’ ad. What did the ASA decide following CAP’s consultation?
Where’s the chicken? KFC sued for allegedly misleading ad
Diet Chef ad banned for ‘irresponsible’ weight loss message
ASA challenges Sainsbury’s use of “Participating stores only”
A consumer was unable to find a participating Sainsbury’s store to take advantage of a voucher promotion. Had Sainsbury’s adequately communicated the significant conditions for the promotion? Barney Sich reports.
ASA rules on “9 out of 10 agree” survey methodology in pizza claims
Was Dr Oetker’s survey evidence adequate to substantiate a “9 out of 10 agree” claim for its pizza? Daisy Jones reports.
Kellogg’s investigated under general health claim rules
“Full of goodness” and “nutritious”? Special K is challenged for making general health claims without authorised specific health claims in close proximity. Can authorised specific health claims be displayed before general health claims? Is “nutritious” a health claim? Chloe Deng reports.
Bird’s Eye ad banned for exaggerating size of portions
The ASA received a complaint that a TV ad for Bird’s Eye “Stir your senses” ready-made meals showed bulked-up portions and was therefore misleading. Daisy Jones reports.
M&S and Auchan fight over use of “Simply”
ISMS owns the Auchan supermarket brand and operates over 2000 “Simply Market” stores in France and beyond. It claimed M&S infringed its trade mark by sales in France of “Simply M&S” products. Vincent le Bars of Osborne Clarke Paris reports.
Grocers asked to engage with Trading Standards on “Was/now” offers
The Competition and Markets Authority has published a follow-up report on a super-complaint by Which? concerning allegedly misleading grocery promotions. As a result, a number of supermarkets are being asked to “engage with” Trading Standards. Jamie Heatly reports.
