ASA rules on “9 out of 10 agree” survey methodology in pizza claims
Was Dr Oetker’s survey evidence adequate to substantiate a “9 out of 10 agree” claim for its pizza? Daisy Jones reports.
All Articles in Food
Kellogg’s investigated under general health claim rules
“Full of goodness” and “nutritious”? Special K is challenged for making general health claims without authorised specific health claims in close proximity. Can authorised specific health claims be displayed before general health claims? Is “nutritious” a health claim? Chloe Deng reports.
Bird’s Eye ad banned for exaggerating size of portions
The ASA received a complaint that a TV ad for Bird’s Eye “Stir your senses” ready-made meals showed bulked-up portions and was therefore misleading. Daisy Jones reports.
M&S and Auchan fight over use of “Simply”
ISMS owns the Auchan supermarket brand and operates over 2000 “Simply Market” stores in France and beyond. It claimed M&S infringed its trade mark by sales in France of “Simply M&S” products. Vincent le Bars of Osborne Clarke Paris reports.
Grocers asked to engage with Trading Standards on “Was/now” offers
The Competition and Markets Authority has published a follow-up report on a super-complaint by Which? concerning allegedly misleading grocery promotions. As a result, a number of supermarkets are being asked to “engage with” Trading Standards. Jamie Heatly reports.
Did Teekanne tea label with correct ingredients list still mislead on content?
“Felix raspberry and vanilla adventure” tea packs with “natural flavourings” and “raspberry and vanilla taste” and raspberry and vanilla pod artwork contained neither. Did the ingredients list save the day after German consumers sued? Mark Nathan and Stephen Groom report
New Food Information Regulations in force
As of 13 December 2014 the 1996 Food Labelling Regulations were no more. The new regime is primarily aimed at labelling, but it also has implications for advertisers and marketers. Stephen Groom reports.
Sainsbury’s ASA challenge goes to judicial review
Shredded Wheat ad challenged
Is “superfood” a general food health claim?
Had trade mark KORNSPITZ become a common name?
Unilever defends Flora pro-activ TV ads
