“Full of goodness” and “nutritious”? Special K is challenged for making general health claims without authorised specific health claims in close proximity. Can authorised specific health claims be displayed before general health claims? Is “nutritious” a health claim? Chloe Deng reports.
The ASA received a complaint that a TV ad for Bird’s Eye “Stir your senses” ready-made meals showed bulked-up portions and was therefore misleading. Daisy Jones reports.
ISMS owns the Auchan supermarket brand and operates over 2000 “Simply Market” stores in France and beyond. It claimed M&S infringed its trade mark by sales in France of “Simply M&S” products. Vincent le Bars of Osborne Clarke Paris reports.
The Competition and Markets Authority has published a follow-up report on a super-complaint by Which? concerning allegedly misleading grocery promotions. As a result, a number of supermarkets are being asked to “engage with” Trading Standards. Jamie Heatly reports.
“Felix raspberry and vanilla adventure” tea packs with “natural flavourings” and “raspberry and vanilla taste” and raspberry and vanilla pod artwork contained neither. Did the ingredients list save the day after German consumers sued? Mark Nathan and Stephen Groom report
As of 13 December 2014 the 1996 Food Labelling Regulations were no more. The new regime is primarily aimed at labelling, but it also has implications for advertisers and marketers. Stephen Groom reports.
