ASA crack down on Gecko Play’s pistachio analogy
The ASA ruled that a Gecko Play ad comparing gambling to eating pistachios trivialised gambling and encouraged socially irresponsible behaviour, in breach of the CAP Code.
All Articles in Gaming
Loot boxes in apps: are your disclosures compliant?
CAP’s enforcement notice and guidance note on loot box disclosure reinforce ASA rulings requiring mobile game publishers to disclose the presence of loot boxes and clearly signpost prize probabilities.
Cross-border ads: CAP explains ASA's remit
CAP publishes an article explaining the ASA’s remit in relation to cross-border ads.
Advertising and marketing in 2026: what businesses might expect in the UK and EU
This article explores key topics likely to shape 2026 regulatory agenda in the advertising and marketing industry in both the UK and the EU.
ASA says no simple wins!
The ASA rules against online gambling provider, PokerStars, for its socially irresponsible advertisement. The ruling serves as a reminder to take a cautious and responsible approach in creating gambling advertisements. Thuvaraka Balamurali and Ben Nicholson report.
Celebrity craze: ASA reveals what captivates young audiences in ads
ASA research highlights the importance of understanding youth engagement with celebrities to better protect children from gambling ads. Millie Bird reports.
Advertising codes updated: how the DMCCA has impacted the advertising codes
CAP and BCAP codes have been amended following the UCPs provisions in the DMCCA coming into force on 6 April 2025. Josephine O’Dowd reports.
ASA delivers its top tips to marketers of age-restricted ads
The ASA has given its top tips on how to ensure children are not exposed to age-restricted ads. Melissa Woodfield reports.
Coral digital billboards clear the hurdle at Cheltenham
The ASA has ruled on whether a gambling operator, who conducted out of home advertising using van-mounted digital billboards, took sufficient measures to protect under 18s. Ben Nicholson and Maxim Clarke report.
ASA crackdown on influencer Grace Beverley
ASA report: age-restricted TV ads ‘time-out’ from children’s screens continues
ProgressPlay’s new customer promotion: a misleading bet that left JeffBet users upset
The ASA has ruled against ProgressPlay t/a JeffBet after finding it did not make promotional eligibility requirements clear. Polly Hatcher and Ben Nicholson report.
