Gaming Archives | marketinglaw

In-game purchases: don’t be random with your disclosures of random item purchasing!
Written by Ben Nicholson on 31 Oct 2023
Who: The Advertising Standards Authority (ASA) and Hutch Games Ltd Where: United Kingdom When: 4 October 2023 Law stated as at: 4 October 2023 What happened: Two games, “Rebel Racing”…
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BEUC shares consumers’ views towards influencer marketing in its survey on “the fairness of the online environment”
Written Osborne Clarke on 30 Oct 2023
Who: European Consumer Organisation (BEUC) Where: European Union When: 20 September 2023 Law stated as at: 18 October 2023 What happened: BEUC has published the outcome of a consumer survey…
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US FTC 'guides' businesses on combatting deceptive reviews and endorsements
Written Osborne Clarke on 30 Oct 2023
Who: US Federal Trade Commission (FTC) Where: United States (US) When: 29 June 2023 Law stated as at: 7 September 2023 What happened: The FTC has issued advertisers with Guides Concerning the Use of…
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Generative AI and the ASA: no new rules
Written Osborne Clarke on 30 Oct 2023
Who: The Advertising Standards Authority (ASA) Where: United Kingdom When: 31 August 2023 Law stated as at: 14 September 2023 What happened: The ASA has published a statement on its regulation of the use…
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Lights Camera Bingo’s ‘Come Back’ ad complaint upheld
Written by TK Spiff on 18 Aug 2023
Who: The Advertising Standards Authority (ASA) and Jumpman Gaming Limited t/a Lights Camera Bingo Where: United Kingdom When: 12 July 2023 Law stated as at: 8 August 2023 What happened:…
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EESC seeks to ‘influence’ EU-wide approach on influencer marketing
Written Osborne Clarke on 18 Aug 2023
Who: European Economic and Social Committee (EESC) Where: European Union When: 3 July 2023 Law stated as at: 2 August 2023 What happened: On 3 July 2023, the EESC, a…
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Update on the Online Advertising Programme: UK government publishes its consultation response
Written Osborne Clarke on 18 Aug 2023
Who: UK government Where: United Kingdom When: 25 July 2023 Law stated as at: 15 August 2023 What happened: The UK government has published a response to the consultation on…
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Tick the boxes alongside the ASA when trying to avoid misleading advertising
Written Osborne Clarke on 30 May 2023
Who: The ASA Where: United Kingdom When: 20 April 2023 Law stated as at: 5 May 2023 What happened: In a typical year, 70% of complaints that the ASA receives…
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ASA issues warning on the depiction of physical injury in in-game ads
Written Osborne Clarke on 28 Apr 2023
Who: The Advertising Standards Authority (ASA) and Fuero Games Sp. z.o.o. (Fuero Games)Where: United KingdomWhen: 22 February 2023Law stated as at: 9 March 2023 What happened:Two in-game ads for the…
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CAP provides guidance on advertising ‘free trials’ and promotional offer subscription services
Written Osborne Clarke on 28 Apr 2023
Who: UK Committee of Advertising Practice (CAP)Where: United KingdomWhen: 30 March 2023Law stated as at: 18 April 2023 What happened:CAP has published a new Enforcement Notice on digital advertising of…
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Gambling and lottery ads featuring football stars won’t score with the ASA
Written by Amelia Hodder Ben Nicholson on 20 Oct 2022
Who: The Advertising Standards Authority (ASA) and the Committee of Advertising Practice (CAP) Where: United Kingdom When: 1 October 2022 Law stated as at: 10 October 2022 What happened: New…
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Paddy Power-ed on or off
Written by Thuvaraka Balamurali Lucy Price on 17 Aug 2022
Who: Advertising Standards Authority (ASA) and PPB Counterparty Services Ltd t/a Paddy Power (Paddy Power) Where: United Kingdom When: 15 June 2022 Law stated as at: 18 June 2022 What…
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All Articles in Gaming

In-game purchases: don’t be random with your disclosures of random item purchasing!

Lights Camera Bingo’s ‘Come Back’ ad complaint upheld

ASA issues warning on the depiction of physical injury in in-game ads

CAP provides guidance on advertising ‘free trials’ and promotional offer subscription services

Paddy Power-ed on or off

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