green claims Archives | marketinglaw

ASA breaks down Q River’s biodegradable claims

Written by Gabriella Thornton on 16 Nov 2022

What happened: In February 2021, Q River published on its website and in an Amazon product listing that its baby wipes were “100% biodegradable”, stating that tests it had undertaken…
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ASA buries greenwashing claims in guidance focused on the funeral sector

Written by Gabriella Thornton on 20 Oct 2022

Who: The Advertising Standards Authority (ASA) Where: United Kingdom When: 22 September 2022 Law stated as at: 12 October 2022 What happened: Adding to the growing collection of greenwashing-related guidelines…
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Coffins deemed not environmentally friendly enough!

Written by Octavia Taylor on 21 Sep 2022

Who: The Advertising Standards Authority (ASA), Golden Leaves Ltd (Golden Leaves) and JC Atkinson & Son Ltd (JC Atkinson & Son) Where: United Kingdom When: 3 August 2022 Law stated…
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Plastic grass falls foul of ‘eco-friendly’ claim

Written by Oliver Smithson Octavia Taylor on 20 Jul 2022

Who: The Advertising Standards Authority (ASA) and Evergreens (UK) Ltd (Evergreens), trading as ArtificialGrass.com Where: United Kingdom When: 8 June 2022 Law stated as at: 1 July 2022 What happened:…
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ASA issues contrasting rulings on Tesco and Sainsbury’s plant-based environmental claims

Written by Gabriella Thornton on 20 Jul 2022

Who: The Advertising Standards Authority (ASA), Tesco plc (Tesco) and J Sainsbury plc (Sainsbury’s) Where: United Kingdom When: 8 June 2022 Law stated as at: 13 July 2022 What happened:…
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Advertising and ecological transition: what impact for the media sector?

Written by Alix Taverne Julia Darcel Claire Bouchenard on 18 May 2022

Who: French media players, French broadcasting authority, French Parliament Where: France When: 22 August 2021 Law stated as at: 22 November 2021 What happened: The French Parliament adopted the Climate…
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CMA consults on green claims guidance

Written by Lucy Price on 13 Sep 2021

Who: Competition and Markets Authority (CMA) Where: United Kingdom When: 21 May 2021 Law stated as at: 2 June 2021 What happened: Following an investigation into the impact of green…
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Quorn and Carbon

Written Osborne Clarke on 21 Oct 2020

Who: The Advertising Standards Authority (ASA) and Marlow Foods Ltd t/a Quorn Foods (Quorn) Where: United Kingdom When: 30 September 2020 Law stated as at: 07 October 2020 What happened:…
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Alix Taverne

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