All Articles in green claims
Squeaky clean: updates on greenwashing
Tick the boxes alongside the ASA when trying to avoid misleading advertising
Lufthansa environmental impact under fire
CAP provides guidance on advertising ‘free trials’ and promotional offer subscription services
Carbon neutral claims on food packaging: the complex task of separating the wheat from the chaff
ASA zeroing in on ‘net zero’ and ‘carbon neutral’ advertising claims
ASA publishes anticipated research into consumer understanding of ‘carbon neutral’, ‘net zero’, and electric and hybrid vehicle claims
ASA breaks down Q River’s biodegradable claims
ASA buries greenwashing claims in guidance focused on the funeral sector
Coffins deemed not environmentally friendly enough!
Plastic grass falls foul of ‘eco-friendly’ claim
