Advertising agriculture: farming ads given green go-ahead but carbon footprint claims need revising
The ASA has ruled on whether environmental claims in an advertiser’s ads regarding British beef and dairy could be considered misleading.
All Articles in greenwashing
Clear skies ahead: Civil Aviation Authority outlines environmental disclosure framework for airlines
The UK Civil Aviation Authority has published a framework setting out guidance and principles on the environmental information airlines and other booking organisations should provide to passengers.
Greenwashing nappies: baby care company falls short on environmental claims
The ASA has upheld complaints against Kit & Kin’s green marketing for its nappy and wipes range, finding that “eco”, “sustainable” and “biodegradable” claims were absolute, unsubstantiated and gave a misleading impression of the products’ environmental impact.
Cross-border ads: CAP explains ASA's remit
CAP publishes an article explaining the ASA’s remit in relation to cross-border ads.
ASA heats up its investigation into greener energy ad claims
The ASA has published rulings on price savings claims in the energy sector as part of its wider work on advertising for greener heating and insulation products.
ASA bans fashion retailers' 'sustainable' claims for lack of evidence
The ASA has challenged ads for Nike, Lacoste and Superdry for overstating the environmental benefits of their clothing, in the latest move against greenwashing in retail fashion sector.
ASA snapshot: environmental claims in travel agent ads
The ASA’s report finds that two-thirds of environmental claims in major UK travel agents’ online ads are likely non-compliant with the CAP Code.
ICC publishes new edition of its Framework for Responsible Environmental Marketing Communications
The framework is a helpful tool for advertisers and supports self‑regulation of environmental claims.
Advertising and marketing in 2026: what businesses might expect in the UK and EU
This article explores key topics likely to shape 2026 regulatory agenda in the advertising and marketing industry in both the UK and the EU.
Home, sea and sky: green claims under scrutiny
New CAP guidance notes set expectations for green claims in home improvements, cruises and aviation industries, underlining the broader push for compliant sustainability marketing in the UK.
Tide turns on green claims in the cruise liner industry
The ASA turns its attention to “greenwashing” in the cruise liner industry, using its active ad monitoring system to identify ads worthy of investigation.
Aramco F1 partnership steers clear of greenwashing claim
The ASA found that ads for Aramco’s F1 partnership did not contain environmental claims.
