ASA and CAP 2024 annual report: enhancing ad monitoring with AI
The ASA and CAP’s 2024 annual report highlights significant enhancements in ad monitoring using AI. Millie Bird reports.
All Articles in greenwashing
UK government’s view is that pure brand advertising is not in scope of the incoming advertising restrictions on less healthy foods
The minister for public health, Ashley Dalton MP, confirms the government’s view that pure brand advertising is not in scope of the incoming advertising restrictions on less healthy foods, Gregory Barton reports.
Dreams or nightmares? When your ‘sustainable’ holiday isn’t so green
The ASA investigates the level of substantiation required for “sustainable” destinations and trips, Alex Lowe reports.
ASA grounds Wizz Air’s green claim
CMA is heating up on the green heating and insulation sector
The CMA publishes final advice for marketing green heating and insulation products, Emily Addleman reports.
The grass is not always greener: Easigrass falls short of ASA rules on green disposal claims
The ASA upholds rulings on Easigrass’ green disposal claims, signifying the end of the ASA’s green disposal claim grace period. Gabriella Thornton and Maxim Clarke report.
ASA’s growing AI capability
The ASA has reported on its increasing use of artificial intelligence in regulation of UK online advertising, Emily Addleman reports.
UK government explores the current regulatory landscape for advertising to children
The UK government looks at the current advertising regulatory system in the UK with specific reference to advertising to children. Bryana Daniels and Josephine O’Dowd report.
Absolute-ly environmentally friendly claims? BCAP and CAP publish updated guidance on green claims
‘Winging’ environmental claims
Intrepid Travel’s pyramid puzzle: green or greenwashing?
A rundown of the ASA and CAP’s Annual Report 2022
